In a career spanning 20 years, Gupta, Country Manager, Star & Disney India, has spearheaded innovations in branded entertainment & expanded TV content to digital through Hotstar
Jain, President, Forevermark India, shared key insights on real retail, outcome-based economy, women economy and more
The CEO of OMD APAC spoke on ‘Reigniting the creative spark’
Launched under the aegis of Wrestling Federation of India, the dangal will kickstart on November 3
Rajat Sharma, Sudhanshu Vats, K Madhavan and Siddharth Jain elected Vice-President
#LanguageOfHumanity aims to create awareness on the importance of considering sign language and stimulate the feeling of inclusivity
Joshi has over 17 years of experience and has led multiple businesses across categories
Zee Heroes goes on air every Sunday at 9:00 PM on Zee Telugu and Zee Telugu HD
This edition brought together 28 publishers, over 30 authors and over 40 visual content creators
Launch film on National Daughter's Day that has Sukhbir Malik, father of wrestler Sakshi Malik, urging all fathers to believe and invest in their girl child
The increased capacity will ensure faster deliveries and enhanced customer experience during the festive season
We are launching this campaign in seven languages- Gujarati, Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi.
The move will allow subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data
Aimed at interoperability, Paytm App allows scanning of any QR code for instant payments from linked bank accounts
Prior to this, Mathur was Head of Global Marketing and Sales at SS Innovations
The network bagged 10 prominent awards at the event organised by The Advertising Club Bangalore
Under the new service, subscribers can access award-winning and Oscar-nominated short films like Adnyat, The Schoolbag, Dark Brew, Juice, Skin, Late afternoon and more
Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio
The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India
Written & directed by Lorene Scafaria, the film stars Constance Wu, Jennifer Lopez, Julia Stiles, Keke Palmer and Lili Reinhart, with Mercedes Ruehl and Cardi B in significant roles
The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics
Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time
Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends
The Head of Hindi Mass Entertainment and Kids TV Network at Viacom18 says the network is expecting a good festive season following the reduction in corporate tax
Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India
However, Print has seen only 0.4% drop in ad space for the same period
Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience
Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy
Vikram Sakhuja, Shashi Sinha, Anupriya Acharya, Amin Lakhani and Kavita Nair to participate in a panel discussion moderated by Nawal Ahuja
Brands have associated with the movie via in-film presence and co-branded marketing promotions