Nafisa Shaheen
Correspondent
nafisa.shaheen@exchange4media.com
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Authors
Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!
Agility, teamwork & clear communication are the keys to success: Udit Pathak
As Media Mantra turns 9 today, Founder-Director Pathak shares that the firm is in the process to devise a media management tech platform in an attempt to pioneer digital adoption in the industry
Post Olympics, have brands managed to change India's sports narrative?
Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket
'The future of PR is in harnessing an optimal mix of innovation and technology'
Abhilasha Padhy & Kiran Ray Chaudhury, Co-founders, 80 dB Communications spoke about changes in PR industry, mergers & acquisitions, future plans & more, in the last edition of ‘Rising India Series’
Innovation in action and thought is key to any agency's progress: Dilip Yadav
Yadav, the founding partner of First Partners, notes that expertise and value are germane to competitiveness irrespective of location in the post-Covid world
We want to be known as an agency with powerful ideas: Amitabh Saksena
Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'
How Indian PR world donned the colours of Pride
Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction
'The sun is shining on independent, indigenous PR firms like ours'
Madhukar Kumar, Founder & Chief Strategist, Grey Cell PR, shares his thoughts on India's changing PR landscape and more
The best is yet to come for Indian PR agencies: Ashwani Singla, Astrum
Singla, Founding Managing Partner of Astrum, notes that India will see opportunities for greater collaboration through pooling of skills and resources in the PR space
'Innovation in PR industry is a must for growth and survival'
Xavier Prabhu, Founder & MD, PRHUB, talks about the changes in Indian PR landscapes in the past 3 decades for Independent and Indigenous PR firms in this edition of Rising India Series
'Indian organisations bring greater value to local brands'
In this part of Rising India Series, Nikky Gupta, Co-founder & Director, Teamwork Communications Group, shares that there is a huge scope for implementing AI and big data in the Indian PR landscape
'Indian agencies are at the cusp of hypergrowth'
Manisha Chaudhary, Founder-Director, Value 360 Communications, discusses the company's growth, changes in the PR industry and more
'Creativity and innovation are second skin to PR'
Archana Jain, Managing Director & CEO, PR Pundit talks about firm's growth strategies, shifts in the industry, mergers and acquisitions and more, in this part of the ‘Rising India Series’
'Agile, dynamic firms with strong clientele can stay independent and grow'
In this part of Rising India Series, Shivani Gupta, Co-founder & Managing Director, SPAG, shares that PR agencies have not been shy of experimenting and that is how SPAG has moved forward as well
'A strong business plan, innovation and timely action can help any firm stay independent'
Kicking off e4m's 'Rising India Series,' Media Mantra Director Udit Pathak talks about the changes in the industry over the past 3 decades, the expansion strategy of the agency, and more,
PR agencies dial up empathy for employees during the second wave
From giving paid leaves to sharing workloads, here’s how PR agencies have been working towards providing an optimistic work environment to their employees
Corporations reimagine employee experience with empathy and compassion
Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models
Corporations break ground for compassionate communication
Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic
PR industry lets compassion take centre stage in the pandemic
Let's take a look at the steps prominent PR players have been taking towards creating a sustainable work culture in the industry during this crisis
PR fraternity heads towards a renewed employee culture in unprecedented times
Here's how the industry has been taking proactive measures for employee engagement and welfare in the pandemic
From sustaining livelihoods, PR agencies shift focus to sustaining lives this pandemic
From reducing workdays to providing medical assistance to employees and their kin, here's how agencies have been extending a helping hand to their employees
Corporates put money where their heart is with CSR initiatives during Covid
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
‘Gender neutrality must be a performance metric for the senior leadership'
Kavita Lakhani, Director – Operations, Weber Shandwick and Co-Chair, IPG Women’s Leadership Network, opens up about her professional journey, diversity at workplace, the pandemic and more
‘Progressive organizations create an enabling and supportive environment for women’
Ophira Bhatia, Director, Corporate & Government Affairs (CGA), India and Lead, AMEA, Mondelēz International, asserts that the yardstick of success for any programme is when it meets a business need
‘Women leaders have the right balance of logical thinking and emotional values’
Pooja Pathak, Co-Founder & Managing Director, Media Mantra, believes that COVID-19 turned out to be a blessing in disguise for women professionals and has helped in bridging gender gap across sectors
‘Planning succession through training & mentorship is crucial for empowerment’
Sonia Huria, Head of Communications, Amazon Prime Video, India feels that women need to build confidence to shatter stereotypes
'Stepping out of comfort zone is the only way to be effective agents of change'
Tuhina Pandey, Communications Leader, IBM, India & South Asia, says that value & pay should be in equilibrium in the latest feature of 'Women Achievers Series'
'Changing mindset is the first step towards building an inclusive work culture'
Harleen Sachdeva, Head – Communications, India, Hewlett Packard Enterprise says that fewer women in leadership roles is due to them giving up careers due to societal pressures
Appreciate and celebrate women in leadership roles: Bhavani Giddu
In today’s feature of the Women Achievers Series, Bhavani Giddu, Founder CEO, Footprint Global Communications, talks about gender diversity, pay gaps, her experiences as an entrepreneur, and more
'Crisis is an opportunity to innovate'
Bipasha Chakrabarti, Director, Corporate Communications, Facebook India, speaks about her experiences in the comms industry, views on inclusion and more
'The organization is only as safe and as empowered as the most vulnerable feels in it'
In this edition of Women Achievers, Abhilasha Padhy, Co-Founder and Joint Managing Director at 80dB Communications talks about her journey, views on female leadership and more
'Hire more female leaders to have as role models for women'
In the latest chapter of Women Achievers series, Amrit Ahuja, Independent PR Consultant, asserts that men as allies are crucial to promote workplace diversity
'Prioritise the organisation, do what's right irrespective of personal opinion or emotion'
Sarah Gideon, Senior Director and Head Corporate Communications, Flipkart, opens up about her professional journey, her inspiration and more
'Conversations around value are individualistic, should be merit based & gender agnostic'
Charu Raizada, Independent Communication Strategist, said that agencies need to walk the talk when it comes to being an equal opportunity employer in the latest episode of Women Achievers Series
'Once you've made it, help other talented women cross the same barriers'
exchange4media speaks to Vasundhara Mudgil, Head of Communications, Spotify India, about her journey in the communications industry, views on inclusivity and more
'Capability, Contribution and Leadership determine value of an individual'
Lavang Khare, Senior Vice President, Adfactors PR, believes that women take increased responsibility and are better-placed to cope with distressing situations as compared to men
Communications is the wire that keeps the enterprise connected: Madhavi Jha
Women Achievers Series: Madhavi Jha, Director, Communications, Boeing India, talks about her professional journey, views on gender equality, pay gaps and more
Passion and expertise are gender agnostic: Arpana Kumar Ahuja
Women Achievers Series: Arpana Kumar Ahuja, Head of Corporate Communications & Brand at Shell India Markets Pvt Ltd., talks about her professional journey, gender equality, and more
Agility, Resilience and Perseverance is the name of the game: Varsha Chainani
Chainani, Sr. VP, Group Communications, Mahindra & Mahindra, outlined that mentoring and coaching mid-career women can help them propel their careers, in the 2nd edition of ‘Women Achievers Series’
While disparity may exist, we have to focus on value addition: Rachana Panda
In the 2nd edition of ‘Women Achievers Series’, we speak to Rachana Panda about her professional journey, views on gender equality and more
Are brands succumbing to social media uproar in the age of rampant digitization?
Experts feel that brands need to be vigilant enough on social media and be prepared with a certain kind of agility in their communications strategy to sail through online backlash, if any
'Creativity, Compassion & Collaboration should be at the centre of communications efforts'
Kickstarting the 2nd edition of 'Women Achievers Series', Prema Sagar, Chairperson of the BCW India Group, opens up about her professional journey
Are brands succumbing to social media uproar in the age of rampant digitization?
Experts suggest that brands tread a fine line between upholding their own values and staying on the right side of their customers
'We believe in emotional power of entertainment as it helps people to enjoy better life'
Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more
PR industry's take on ASCI's new draft guidelines for influencers
Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience
Budget 2021: What does PR industry expect?
Big push for digital infrastructure and lowering of GST among the major demands
Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans
Nuances of digital storytelling in the new decade
Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation
'Resilience & ability to tackle a crisis are the two important qualities of a leader'
Akshaara Lalwani, Founder, Communicate India, shares her thoughts on being in ‘e4m PR and Corporate Communications 40 under 40’ list, and challenges for entrepreneurs in this new-age PR world
'Personalization coupled with good research will reshape the communications industry'
Shivalika Malik, Senior Manager- Communications, PepsiCo India, on featuring in 'e4m PR and Corporate Communications 40 under 40' list, speaks to us about new trends in the communications industry
Research, reading & data analysis play an important role in the prevailing market
Shashank Sethi, Director- Corporate Communications & Marketing, Droom Technology, speaks to us about featuring on e4m PR and Corporate Communications 40 under 40 list and the latest industry trends
Pandemic and resilience in the PR industry
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020
'We have been bringing avenues of entertainment to consumers in these festive times'
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
Empathy, transparency, authenticity & honesty are key communication elements: Arun Mittal
Arun Mittal, Account Director, PR Pundit, shares his thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, upcoming trends in the industry, future goals, & more
A look at industry’s most impactful PR campaigns that mattered in 2020
Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals
‘Constant disruption & innovation with numbers will reshape the future of industry’
Pooja Trehan, Founder PRestaurants, speaks to us about featuring on e4m PR and Corporate Communications 40 under 40 list and doles out advice for budding entrepreneurs
'Need to connect with customers on a human level is more important now than ever before'
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more
Being agile, staying connected & adapting to tech is the need of the hour: Pramesh Arya
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Former PHD CEO Jyoti Kumar Bansal appointed Head of Communications at Tata Power
Bansal quit PHD India in September 2020 after a seven-year-long stint
Weber Shandwick Vice Chairman Nikhil Dey steps down
Dey's last day of working will be 31st December 2020
Evolving is important for communicators: Kerban Rajdeo, Edelgive Foundation
Kerban, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says, being respectful, professional, and humanizing the relationship is the recipe for a great leader
A good leader needs to be a great follower: Aniruddha Bhagwat, Ideosphere Consulting
Bhagwat, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says adaptability is the biggest skill every professional, across any domain, needs
'Difficult times have given an opportunity to evolve, upgrade & be resilient to change'
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more
'Such recognitions will reinforce the fact that we are doing right work & motivate us'
Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more
Digital collaboration is the step forward: Chaittali Dave, Nucleus PR
Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more
Consistent communication helps build desirability and love for Kia: Shakti Upadhyay
Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing and communications strategy, latest campaigns and more
Urban Company's #WearASmile campaign will add missing human element of smile: Tarun Menon
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more
Customers reward brands who are attuned to their needs: Aalok Bhan, Max Life Insurance
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic
Kritika Saxena to join TCS as Head, Corporate Communications and Public Policy-India
Saxena makes a move from CNBC-TV18 where she has been working as Chief of Bureau- Mumbai, South India and an anchor
‘Digitization along with energy efficiency & sustainability is the way forward’
Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments
‘PhonePe saw 925 mn transactions with 50% increase in user acquisition’
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
Property platforms must remain relevant & engage with consumers: Prasun Kumar, Magicbricks
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season
'Panasonic has adopted omnichannel strategy to cater to consumers across channels'
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Online retail has seen the best recovery rate: Ayushman Chiranewala, Fastrack
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder
Direct communication by brands has taken centre stage in the changing times: Sujit Patil
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies
‘Being authentic, genuine & truthful is the mantra to remain relevant to consumers’
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare
How have PR regulatory bodies fared in these changing times
Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin
Digital-first behaviour is here to stay as consumers shift their base online: Sunil Jose
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
How consistency has taken the centre stage in brand communications
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
As brands opt for influencer marketing in festivals, what do they want from PR agencies?
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
We like to focus on opportunities and not the problems: Ashish Jhalani, Square Panda
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more
'Digital presence has never mattered more than now to create meaningful conversations'
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology
'Today, brands have to embrace technology to get closer to customers'
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID
With TV & OTT together, overall content viewership has increased: Anurag Kumar, Tata Sky
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
The ready-to-cook segment is projected to grow to Rs 4,800 crore by 2024: Ajay Motwani
We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more
‘5G investments can play a significant role in restarting economies’
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
40% of our revenues come from IPs like OK Tested & Unscripted: Rishi Pratim Mukherjee
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
‘Rebranding as Lintas Live a bold move in our evolution’
Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change
'Community is always at the heart of IHCL'
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
How the PR industry is navigating the virtual events landscape
Experts believe virtual events have aided in maintaining the much-needed connect with key stakeholders, but do not see the virtual events landscape being embraced fully in the post-pandemic world
'Being heard is what audiences seek from brands today'
Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations
'Britannia Dairy witnessed overall growth of 300%+ through e-commerce during lockdown'
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
How PR firms are driving influencer marketing for brands
Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers
Think of 5G as revolutionary foundational tech: Nikhil Rungta, Verizon Media
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers
Communications is a highly disruptive industry, so be a lifelong learner: Sunita Venugopal
The Director of Corp Comms at Walmart Global Tech India feels a stronger community commitment and a more participative leadership style leads to greater motivation and better profitability
Hyundai has witnessed a growth of 20% YoY in August: Tarun Garg, HMIL
Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more
'A good leader will empower others to grow into the leaders of tomorrow'
Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills
COVID has expedited the brand journey into gaming, esports: Sidharth Kedia, Nodwin Gaming
Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more
Will fantasy sports get the much-needed boost through IPL?
Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry
'Women bring higher EQ and better creativity in their communication approach'
Nikky Gupta, Co-Founder & Director Teamwork Communications Group speaks to us about her decade-long journey as an entrepreneur, her thoughts about female leadership, her future plans and more
Tata Tea’s I-Day campaign highlights our regional expertise: Puneet Das
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
Perseverance & patience must for a leader in communcation industry: Prasidha Menon, OYO
Menon, Global Head of Communications at OYO, speaks on being chosen 'Emerging Leader in Corporate Communications', qualities of a leader, need for more women at the helm and more
The campaign adds positivity & reinforces importance of masks: Anil S Kumar, Allen Solly
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
A good communicator identifies and creates opportunities: Shonali Chakravarty
Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more
Making a case for brands taking a stand on social issues
Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age
'Intent, Content & Consumer are the key elements of successful virtual conference'
Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more
PR & the Pandemic: Time to overhaul communication strategies & business objectives?
e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry
Retail likely to see biggest metamorphosis in the pandemic: Ranjani Krishnaswamy, Titan Co
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
PR in the aftermath of Chinese app ban
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Shree Das joins Lenovo India as Communications Lead, India
Prior to this, Das served as Lead- Corporate Communications, Xiaomi India
'This is the moment for PR & Communications to shine, and reset strategies’
Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more
Focus on not only communicating effectively but also listening actively: Anupama Chopra
Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more
Decoding the art of celebrity PR management
We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers
Is the PR industry primed to go fully virtual post-pandemic?
e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships
ICC appoints Ketaki Golatkar as Senior Manager Media and Communications
Prior to this, Golatkar was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.
Clear skies ahead: How corp comm teams are allaying flyers' safety fears
The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers
PR industry leads by example in ensuring employee welfare
From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown
User Generated Content by brands - Is the trend here to stay?
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Communication from the heart will make a difference in digital world: Piyali Reddy
Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more
'Engage frequently, communicate with empathy & dismiss fake info during this tough time'
Purnima S Mohanty, Director - Communications, Microsoft India, talks on challenges & opportunities created by coronavirus, her contribution as a woman leader, paradigm shift in communications & more
Success of #HOMETEAMHERO shows adidas is in sync with consumer needs: Manish Sapra
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown
How OTT Corp Comm teams are keeping up with increased demand during lockdown
Industry players say the prime focus is on driving consumer outreach and introducing new content forms
A look at PR industry’s most creative campaigns during lockdown
Leading agencies talk about their most creative works during the COVID-induced lockdown
Empathetic & authentic communication will take centre stage now: Ophira Bhatia, Mondelēz
In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more
Communications industry tackles viral misinformation in India's fight against COVID-19
Experts discuss how they have been easing the burden of fake news during the pandemic, aiding the healthcare industry who have been at the frontline
Will regional PR agencies be game-changers in the years to come?
Despite incurring losses in crores every month, the regional PR industry is optimistic about emerging stronger from the crisis
Our key communication aim will be to rebuild passenger confidence: Rashmi Soni, Vistara
Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID
Vocal for Local: How PR & Communications can help brands be self-reliant
Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist
This is a good time to rewrite many PR practices: Varghese M Thomas, TVS
Varghese M Thomas, Vice President & Global Head – Corporate Communication, TVS Motor Company, talks about how TVS is dealing with the crisis, its emphasis on digital, the post-Covid world and more
Will the ongoing pandemic reshape brand-PR agency equation?
According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward
There is no better instrument than communication during a crisis: Shalini Singh
Singh, Chief – Corporate Communications and Sustainability, speaks about her journey, initiatives by Tata Power, opportunities and challenges presented by Covid-19, women leadership and more
Digital media will drive the narration; keep an eye on it: Paresh Chaudhry
Chaudhry, Group President, Corporate Brand Custodian at Adani Group talks about dealing with the corona crisis, leveraging the digital approach, charting the future of communication and more
How robust communication has been aiding tech startups headed for a post-COVID world
Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario
Communication is the lifeline in these times: Deepshikha Dharmaraj, Genesis BCW
Deepshikha Dharmaraj, CEO of Genesis BCW, talks about her journey, the importance of communication in turbulent times, women's leadership and the outlook for the post-COVID world
How are young PR agencies weathering the COVID storm?
From upskilling to bonding with clients, millennial-led PR firms are taking all the necessary steps to ensure work goes on as usual even during these trying times
Brands that stay authentic, empathetic & purposeful will emerge stronger: Sunayna Malik
Malik, Managing Director, India & Senior Vice President, APAC, Archetype shares her journey, the importance of communication during COVID, challenges to women leadership, value gap and more
Communicators chart road map for a post-COVID world
Experts discuss the larger role of digital, AI and Cloud in communications in the years to come
'Combined community action with technical infrastructure needed to deal with COVID-19'
Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media & brand marketing industry and more
How communicators are helping to curb fake news during COVID-19
Experts feel communicators come armed with the best mix of skills to assess, assimilate & amplify messages coming from business and function heads to help curb fake news
Lockdown 2.0: Keeping the lines open in the Corp Comm world
Industry experts talk about coping with the lockdown and how they are aiding uninterrupted execution of businesses
Walking the talk, being authentic in thought & action are my mantra: Kiran R Chaudhury
Chaudhury, Co-founder & Joint MD at 80 dB Communications, says the PR sector will need to reset to newer opportunities in digital and invest in the quality of storytelling
Stories from Home: PR heads share glimpses of their lockdown life
Trendsetters of the PR industry talk about their time at home amidst the lockdown in a light-hearted conversation with e4m
Gender parity is a prerequisite for sustainable business growth: Vaishali N Sinha
Vaishali Nigam Sinha, Chief CSR, Sustainability & Communications Officer at ReNew Power talks about her journey in the industry, the role of communication during the COVID-19 crisis, value gaps & more
Is reduced corporate budget allocation on PR spends a hindrance to the industry?
Firms are relying on their cash reserves in desperate times and leaders are optimistic about the market gaining momentum post lockdown
Senior role models help women grow within a company & industry: Archana Jain, PR Pundit
Archana Jain, Founder & Managing Director, PR Pundit, says companies must have a gender-neutral outlook to ensure that there is a balanced blend of opinions
How Digital is playing the perfect protagonist for brand communication during the lockdown
Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown
Airlines' Twitter banter pulls at funny chords of netizens
Indian airlines involved Twitterati in a light-hearted conversation while asking people to stay at home
Vocal leadership & a dedicated community propel women’s development: Vibha Bajaj
Bajaj, the VP - Public Affairs & Communications, India & Area Countries, American Express Banking Corp, adds that women’s empathy & kindness builds a work environment fit to deal with COVID-19 crisis
Flexible organizations tend to promote equality: Roma Balwani, Vedanta Group
Balwani, Director, Brand & Communications, Vedanta Group, talks about her journey, role of organizational structure in building equity, gender neutrality and inclusion in the industry and more
How Indian firms are upholding their CSR promises during the COVID-19 pandemic
From donating a day's salary to PM CARES to mobilising production of essentials, corporate houses are doing their bit to bolster the nation's efforts towards containing the outbreak
How Aviation & Hospitality Corp Comm keeps hopes high despite COVID-19 crisis
With the aviation & hospitality industry bearing the brunt of the coronavirus pandemic, industry experts rethink their communications to build a stronger relationship with stakeholders & customers