Date-wise News

This brand new OTT platform is ready to launch in 2021

e4m Desk Dec 11, 2020 6:13 PM

The lineup comprises 46 new titles including 33 film premieres and 13 original series

e4m Desk Dec 11, 2020 5:31 PM

The channel will invite its viewers to participate in consumer engagement initiatives, special movie line-up and a Bhojpuri DJ Night

e4m Desk Dec 11, 2020 5:03 PM

Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster

e4m Desk Dec 11, 2020 4:44 PM

This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience.

e4m Desk Dec 11, 2020 4:09 PM

Microsoft's initiative will support startups to scale and grow successfully by leveraging its tech and cloud resources, enterprise sales team, and its global partner ecosystem

e4m Desk Dec 11, 2020 2:38 PM

Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue

e4m Desk Dec 11, 2020 2:10 PM

This first ever deal will let viewers receive exciting dramas selected for the Lionsgate Play platform, spanning science fiction, period and contemporary genres

e4m Desk Dec 11, 2020 1:07 PM

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

e4m Desk Dec 11, 2020 12:35 PM

McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain times

e4m Desk Dec 11, 2020 12:19 PM

The mandate will be handled by the agency's Gurgaon office

e4m Desk Dec 11, 2020 11:47 AM

The agency will help the FMCG startup scale its business with data and analytics-driven approach

e4m Desk Dec 11, 2020 10:40 AM

Gerhart, a longtime Mindshare employee, currently serves as the US CEO

e4m Desk Dec 11, 2020 9:08 AM

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers

Rubeena Singh Dec 11, 2020 8:56 AM

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales

Tasmayee Laha Roy Dec 11, 2020 8:55 AM

Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia

Javed Farooqui Dec 11, 2020 8:54 AM

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech research firm Omdia

e4m Desk Dec 11, 2020 8:43 AM

Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus now is more on building affinity and not just sales

Misbaah Mansuri Dec 11, 2020 8:32 AM

A look at Visa’s successful campaign that innovatively used Paytm Ads, which saw over 250K enrolments for its Safe Click feature in just 45 days

e4m Desk Dec 11, 2020 8:32 AM

The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits

Noel Dsouza Dec 11, 2020 7:53 AM

Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more

Nafisa Shaheen Dec 11, 2020 7:40 AM