Noel Dsouza
Correspondent
noel.dsouza@exchange4media.com
noelalex19
Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
Radio to bat big for IPL 2021?
Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season
Will OOH branding hit a sixer this IPL?
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
How OOH can help brands with consumer insights in today's market environment
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
OOH owners to give feedback on BOC’s policy for government ads
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
MMRDA invites bid for advertising rights for upcoming Mumbai Metro's Line 2A
The licensing of branding rights will be given for Line 2A and 7 stations, for five years
How RJs taking to social media has made radio part of bigger digital ecosystem
Radio industry experts share how advertisers are leveraging the digital presence of RJs
‘The campaign #HumKarkeRahenge salutes insurance advisors across India’
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
How can OOH charter an effective omnichannel gameplan?
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Brands will adore the custom solutions that Airtel Ads offers: Adarsh Nair
Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched
Is retail radio-ready again in 2021?
Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull
‘SUV Safari is a niche providing versatile, comfortable and luxurious travel experiences'
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
How QR code applications can help DOOH’s consumer insights tracking
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Hope soars for OOH as industry predicts a Q4 of revenue & recovery
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Why did regional radio ad volumes see upsurge during lockdown?
Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth
Radio: Will on-ground activation regain its charm in 2021?
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
How can the billboard medium conceptualize and invest in data-rich campaigns?
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
FGII's #HealthInsideOut campaign amplifies the conversation around mental health
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
OOH players welcome Hyderabad civic body's rule on allotting ad space for CSR campaigns
The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player
‘We can see Union Budget 2021 as a beginning of OOH and radio industry recovery’
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
OOH 2021: BFSI and Real Estate sectors make bold revival on billboards
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Can liquor brands sail through ASCI restrictions on surrogate ads?
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
‘Only 13% drop in radio’s ad volume in the second half of Y2020 compared to Y2019’
After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report
'The new logo of Club FM has a longer U which denotes the audience'
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM
Will advertiser interest in cricket surge after India’s win against Australia?
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Radio saw 5 times rise in average ad volumes/day in Unlock compared to lockdown: TAM AdEx
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads
Can automated media buying models become the norm for DOOH in India?
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Radio industry: Trends to watch out for in 2021
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
Will brand Hrithik work its magic for 'Fighter' promotions?
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
OOH 2021: Trends that will define growth & success
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
What’s the secret to Hrithik Roshan’s efficacious brand affinity?
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
‘Save the hoarding industry’: Hyderabad OOH owners launch campaign against MA&UD orders
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr
DMRC invites advertising bids for Red Line
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years
Campaigns that revived OOH in the year of the pandemic
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
OOH sectors that saw growth in the Unlock phase
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Reviewing 2020: The newsmakers of OOH industry
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments
How radio industry navigated through the challenging pandemic year
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed
Here’s what we can expect from dentsu’s global realignment plan for India
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market
Real estate, automobile, FMCG, are the top brands investing in OOH presently: Experts
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Will the OTT-OOH bond prevail even post Unlock?
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
'The iconic arrow from all the logos of ABP Network channels will now fly freely'
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo
How ambient DOOH rose to the occasion in a pandemic year
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Wrapping up 2020 on a good note, Spotify displays OOH campaigns in Mumbai and Delhi
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Music to the ears: More ads, revenue for radio industry this festive season
Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall
Navigating through government restrictions: The tricky path for DOOH agencies
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Did festive spending generate revenue growth for the OOH industry?
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
How digital integration helped radio up its scale during the pandemic
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration
Hyderabad OOH players approach state Home Ministry on hoarding removal order
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity
The need for a standardized measurement system for DOOH
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
How brands can leverage digital place-based media in a post-lockdown world
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Were brands in tune with spending on radio this Diwali?
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter
Will this Diwali rekindle the spark in OOH spends?
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Why have some OOH owners not signed the MGCM licence fee waiver docu yet?
Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020
Will DGCA increasing flights finally give wings to airport branding?
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
Covid puts DOOH in the spotlight: How can brands make the most of it?
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Relief for Mumbai OOH as MCGM waives licence fees up till June'20
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021
Brands get a chance to prefix names to station names as part of MMRCL's bid for Line 3
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more
PV Sindhu’s ‘I Retire’ shows power of clickbait on social media
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span
Is DOOH the way forward for Transit Media?
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Century Group of Companies acquires OOH rights for BJP’s Bihar election campaigning
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Mumbai OOH owners not happy with Western Railway’s licence fee relief proposal
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September
Return of FMCG, OTT and real estate brands brings back festive cheer for OOH
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
DMRC invites bids for advertising rights on Line 8
The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets
Mumbai Metro Re-opens: Are brands ready to hop on?
e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival
Will festive season bring the shine back for OOH sector?
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Delhi OOH heaves sigh of relief as MCD considers a rebate plan
The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days
Will the elimination of third-party cookies hinder DOOH’s personalization?
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
How non-Metros accelerated OOH activations in the lockdown
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
Opportunities on the menu for OOH as restaurants set to re-open in Mumbai?
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
OOH players bring 'out of home' closer to home
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Times OOH installs screens at Mumbai airport to show cricket scores with 30% brand message
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
Posterscope India innovates using PIN-code clusters for OOH campaign
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
Driving OOH post-Covid: A case for a Unified Measurement System
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Mumbai OOH owners extend support to BMC’s new Covid campaigns
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
How Vritti iMedia combined care & creativity in Dabur's OOH campaigns
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
With Criclytics, we hope users will interact more with data: Deepak Gullapalli
Deepak Gullapalli, Founder & CEO, Head Digital Works, shares insights on new strategies conceptualized for Cricket.com this IPL and how the playbook for digital players has changed post COVID
Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?
OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament
Mumbai OOH owners pin hopes on HC order for July licence fee relief
If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest
DMRC services re-start today: Will OOH on Delhi Metro sites get back on track?
Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest
OOH media owners must start experimenting to adhere to the new normal: Pramod Bhandula
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
DOOH will thrive as restaurants re-open with MHA's new guidelines in place, say experts
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal
Licence fee waiver by MSRDC augurs well for Mumbai OOH ecosystem: Experts
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Festive season hopes dim for Bengaluru OOH players hit by COVID & govt norms
The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories
On road to recovery, Delhi OOH owners see festive season as the turning point
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
Advertising at Mumbai and Delhi airports finally ready for takeoff
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures
How the Mumbai OOH scene is coming alive again
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Rocky road ahead for brands associating with Sadak 2?
With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent
Here's how brands bid farewell to MS Dhoni on his retirement
We take a look at the noteworthy moment marketing brand posts paying tribute to Dhoni's career and how his brand legacy will be prevalent going forward
Blending OOH & Experiential will generate the wow factor for brands during Unlock: Experts
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
OOH players positive about festive season spurring revival
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
How influencer marketing can survive the Badshah fake followers scam
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
What's behind birthday girl Sara Ali Khan's irresistible brand appeal?
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
Brands and their Binod moment: Playing the social media game right
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
A case for combining OOH with digital marketing for bigger & better brand recall
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Opening of malls reopens opportunities for OOH owners ahead of festivals
OOH industry leaders share how they plan to bring back brands to malls
OOH planning now will be a mix of art & science: Ajay Mehta, Kinetic India
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Why OOH industry needs a unified measurement system now more than ever
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Why mobile integration along with DOOH is a perfect blend for brands
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
How ZEEL's teaser campaign #13KiTayyari rebooted traditional OOH advertising
The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time
Post lockdown, we will see different opportunities emerging for DOOH: Nikhil Rungta
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
GHMC's order to remove structures 15 ft above ground a boon or bane for Hyderabad OOH?
Some OOH owners in the city say the order may result in losses of 60-70% in the short term while others welcome the move
Unified measurement system will boost growth for OOH biz, say industry heads
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
No relief for Mumbai OOH owners: Court tells them to pay licence fee for July
The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later
OOH players chalk out COVID revival plan
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback
Brands renew interest in advertising at airports as domestic air travel picks up pace
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Bright Outdoor Media acquires new sites in Mumbai
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector
Why hyperlocal OOH content is the best bet for brands post lockdown
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Mumbai OOH players free to take down COVID-19 ads: Bombay HC
The High Court has also said it will need time till next week to decide on the matter of compensation
Posterscope's new campaign instils hope as India emerges from lockdown
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Bombay HC to hear OOH licence fee waiver case on June 12
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee
Is airport OOH ready for take-off as domestic flights resume?
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
‘Time is ripe for brands to innovate & focus on technology’
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
A help much needed, say Mumbai OOH media owners on licence fee relief
Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic
Hit hard by COVID-19, Delhi OOH players ask for licence fee waiver
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee
Ambient DOOH will be a key point of communication post lockdown: Industry experts
OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes
Initial OOH campaigns post-COVID will be purpose-driven: Experts
OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment
Purpose-driven marketing will be critical for brands post-COVID: Industry experts
Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic
Will DOOH lead the way for outdoor advertising post COVID?
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Signpost India and BBMP develop a state-of-the-art traffic surveillance booth
This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19
Our campaigns blend brand proposition & current situation: Kartik Kalla, Radio City
Kartik Kalla, Chief Creative Officer, Radio City, shares more on the innovative campaigns that the brand has recently come up with
Will OTT players rekindle their OOH connection post lockdown?
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Can IOAA’s appeal to government deliver OOH from its financial woes?
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
The new CupShup: Combining the power of online with offline experiences
The agency that specializes in cup branding recently revamped its logo and business offerings to showcase its expertise as innovators in advertising & marketing
It's too early to gauge the COVID-19 impact but OOH will bounce back: Industry leaders
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
Cinema industry may face 20-25% loss of annual revenue due to COVID-19 lockdown
Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown
OOH business will rebound after COVID-19 crisis: Srikanth Ramachandran, Moving Walls
Srikanth Ramachandran, Group Founder - CEO, Moving Walls, shares insights on how COVID-19 has affected the company and how they plan to tide through these testing times
BIG FM first radio network to offer online booking portal for advertisers: Abraham Thomas
BIG FM CEO Thomas talks about the BuyadsonBigFM.com, an advertising platform which is proving to be a saving grace for marketers during these tough times
Railway & transit OOH to weather the lockdown setback, say experts
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
How RSRTC & Audiowala Network's COVID-19 campaign helped educate over 5 crore people
Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan
‘Digital experience will replace in-person experience, making it the new normal’
Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer
Vritti iMedia inspired ‘Samuhik Vivah’ concept for Fem OOH campaign
With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP
In a crisis, marketers must explore alternatives like cross-promotions: Industry experts
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
Hand Sanitizer category grew from 11% in Nov-Dec-Jan period to 53% in Feb: Nielsen report
The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia
How is the Out Of Home industry coping with the COVID-19 Stay At Home advisory?
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
'With no subscription revenue, radio needs aid during COVID-19 pandemic'
Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic
How the radio industry is braving the COVID-19 scrouge
In the time of the pandemic, industry heads reveal how they have been coping with remote working, dropping ad volumes and market uncertainty in the radio biz
OOH players paving the way for a measurement system
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry
People want new, personalised and curated experiences: Nikhil Rungta, Verizon Media
Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India
Will BMC's new rooftop hoarding policy bring cheer to the OOH biz?
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
#NBAEkGameChallenge aims to build affinity for basketball: Rajesh Sethi, NBA India
Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India
Indian OOH should move towards digital & be high on innovation: Payal Patel
Patel, the senior Marketing Manager at Devangi Outdoor Advertising spells out the growth mantra of the OOH agency, their recent campaigns, and the trends & challenges in the OOH space
Programmatic buying makes DOOH more precise, powerful & cost-efficient: Bharat Khatri
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Captions plans to consolidate & acquire new alternate OOH media: Haseeb Faquih
Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans
Radio City appeals to its audience by keeping consumers at the core
We take a look at Radio City’s segment for this year’s World Radio Day, how RJ’s have become FM channels influencers and trends in radio advertising
Praveen Kumar Vadhera to deliver Expert Talk at NEONS OOH Conference
At the 10th edition of e4m NEONS OOH Conference, Vadhera, Head of Publicis In-Motion, South Asia will share insights on ‘OOH Advertising: Moving Beyond Awareness’
Vicco revamps its brand image with Alia Bhatt as brand ambassador
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
'Godrej Interio's focus is on expanding markets in areas that go unrepresented'
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward
Radio poised to attract new advertisers across markets in 2020: Experts
Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector
How Reebok stayed ahead of the game with product innovations & the right influencers
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice
e4m OOH 40 Under 40: OOH sector poised for a good run in 2020: Gayatri Ojha, Total India
Gayatri Ojha, Vice President, OEM Business, Total India, shares what she's looking forward to as part of the jury for e4m OOH 40 Under 40 Awards
Reckitt Benckiser to drive Mortein SMART campaign on mobile and TV
Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect