Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
According to media reports, Amazon and Wondery have been in deal talks, pegging the latter's valuation at $300 million.
We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Guest Column: B.Surendar, COO & Director, Red FM network, defines the way human beings have responded to the Covid crisis as the ‘Fight and Flight approach’
Mishra was previously a senior associate editor with the Business Standard, where he worked for over 14 years
A look at the winners of all e4m awards announced in 2020