ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV
As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar
The other members that were elected as office bearers of The Advertising Club include Partha Sinha, Vice President, Dr Bhaskar Das, Secretary; Aditya Swamy, Joint Secretary; Shashi Sinha, Treasurer
This brings the aggregate investment by Silver Lake and its co-investors in RRVL to ₹ 9,375 crore, which translates to a 2.13% equity stake on a fully diluted basis
On the launch of Zoya’s ‘Rooted’ collection, Ajoy Chawla, CEO - Jewellery Division, Titan Company, discusses strategies used to get customers back and being optimistic about festive & wedding season
Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?
Bhasin, CEO, APAC & Chairman India Dentsu Aegis Network, was speaking to Kailashnath Adhikari, MD, Governance Now, during the 16th episode of Visionary Talk Series
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season