Date-wise News

Edelman India to manage the mandate across brand, corporate and digital media

e4m Desk Mar 11, 2020 8:21 PM

Sony BBC Earth curated a 360° campaign, which was on-air, in-cinema, in print, on-ground, OOH and on digital mediums

e4m Desk Mar 11, 2020 8:02 PM

As per media reports, Bikram Duggal will be taking over from Singh

e4m Desk Mar 11, 2020 7:53 PM

The Official Match Ball has been designed to highlight the famous stars of the UEFA Champions League

e4m Desk Mar 11, 2020 7:41 PM

The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI

e4m Desk Mar 11, 2020 6:42 PM

IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First

e4m Desk Mar 11, 2020 6:14 PM

Mohan comes with over two and half decades of experience in advertising and marketing

e4m Desk Mar 11, 2020 5:51 PM

The campaign titled #KotakPrimeWithDrive helps put the spotlight on Kotak's two-wheeler low-interest loan

e4m Desk Mar 11, 2020 5:48 PM

The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June

e4m Desk Mar 11, 2020 5:46 PM

Kalra will handle Revenue, Product Scores and EBITDA for HT City business along with her existing responsibility of content creation

e4m Desk Mar 11, 2020 5:20 PM

How does an event that completely develops out of attendee participation work?

e4m Desk Mar 11, 2020 5:03 PM

Saluja previously held positions as Regional Head at Disney India & Senior Manager at Idea Cellular

e4m Desk Mar 11, 2020 4:46 PM

The campaign is spread across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn

e4m Desk Mar 11, 2020 4:45 PM

The report analyses the views of media & entertainment companies and their executives to reveal catalysts, strategies and actions that are reshaping business transformation in the industry

e4m Desk Mar 11, 2020 3:22 PM

Rathore has earlier been associated with organisations like DSport, Ten Sports Network, Times Internet and most recently Voltas Beko

e4m Desk Mar 11, 2020 2:53 PM

The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms

e4m Desk Mar 11, 2020 2:26 PM

The 360-degree campaign stems from the insight that budget-conscious consumers want to buy best-in-class products equipped with the latest technology at affordable prices

e4m Desk Mar 11, 2020 2:03 PM

The agency recently unveiled its first video collaboration with the energy company

e4m Desk Mar 11, 2020 1:59 PM

The one-hour special programming will air from March 06 to March 08, 2020

e4m Desk Mar 11, 2020 1:36 PM

Mohan was Head of Digital Revenue at Republic TV

e4m Desk Mar 11, 2020 1:28 PM

The service promises a range of crime, thriller and horror content for viewers who love edge-of-the-seat entertainment

e4m Desk Mar 11, 2020 1:07 PM

The new service will now allow Hotstar subscribers to access international content like The Mandalorian, Encore! and Marvel's Hero Projects

e4m Desk Mar 11, 2020 12:31 PM

The agency will now service the account from its Mumbai office

e4m Desk Mar 11, 2020 12:05 PM

Newly-appointed CEOs Ashutosh Shrivastava & Patrick Xu will take charge of strategy and operation throughout the APAC region

e4m Desk Mar 11, 2020 11:15 AM

The film, which showcases how women leave their mark in everything they make, will be shared across social media platforms

e4m Desk Mar 11, 2020 8:48 AM

Most media companies saw their stocks in the red due to the impact of Coronavirus and the crash in global crude oil prices

e4m Desk Mar 11, 2020 8:46 AM

Italy, which currently is in lockdown over the coronavirus epidemic, was roped in as the partner country for the event

e4m Desk Mar 11, 2020 8:38 AM

Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India

Noel Dsouza Mar 11, 2020 8:38 AM

Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers

Shikha Paliwal Mar 11, 2020 8:36 AM

The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks

e4m Desk Mar 11, 2020 8:33 AM

Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training

Anjali Thakur Mar 11, 2020 8:32 AM

While some IPL sponsors have said footfalls will be affected, others say with about two weeks left for the tournament the impact could still be controlled

Ruhail Amin Mar 11, 2020 8:05 AM