As per the mandate, Confiance will lead the brand’s integrated communications strategy including corporate reputation management and stakeholder communications
Through this campaign, the ed-tech company aims to amplify the importance of upskilling as a necessary step towards career progression in the digital economy
The show has so far featured Indian sports greats such as Leander Paes, Sania Mirza, Baichung Bhutia, Javagal Srinath, Mohd Azharuddin, Vishwanathan Anand, Bajrang Punia, and R Ashwin
Aligning with the government's Digital India initiative, OPPO has introduced digital invoices for their customers across service centres in the country
The campaign has been conceptualised by Pontem Integrated; will be rolled out using digital platforms, supported by social media, influencers and discussions in multiple forums
The team behind the new channel tells us why they are confident of disrupting the status quo and taking on the established players in the Kannada news genre
Guest Column: Dutta, Executive Director (Corporate Affairs), SAIL writes why the businesses that spot the trend and seize new opportunities emerge as market winners
Rakhee Lalvani, VP-PR & Corp Comm, Taj Hotels Palaces Resorts Safaris Worldwide, to find out her idea on the role of women in restructuring the industry, her future goals and more
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more