Titled ‘The Big Bang of Do’, the study provides clients and businesses with a short and easy guide on how to make critical marketing & communication decisions in times of COVID-19
Guest Column: In the wake of PM Narendra Modi’s clarion call for going local, Ashwani Singla, the Founding Managing Partner of Astrum, writes what it means for brands to be truly ‘swadesi’
The ‘Ghar pe Rehkar Ghar ko Dekha’ film highlights things we aspire for in our dream home and how staying at home during lockdown made us connect with our dream abode
Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers
In today’s edition of ‘Beating All Odds’, Raj Nayak, Founder and Managing Director, House Of Cheer, speaks with Naziya Alvi Rahman, Editor of exchange4media
Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic
At the ABP Presents Pitch BrandTalk Virtual Series, Anuj Poddar, Executive Director, Bajaj Electricals, spoke on 'Strategy to bounce back in the heart of customers'
The Managing Director of Castrol India discusses the brand’s new social media campaign and the importance of building rapport with creative & media agencies during trying times
With this investment, Jio Platforms has raised Rs 67,194.75 crore from technology investors including Facebook, Silver Lake, Vista Equity Partners and General Atlantic in less than four weeks