Anil Padmanabhan quits as Mint’s Managing Editor
November 30 is Padmanabhan’s last day with the newspaper
Date-wise News
Anushka Sharma becomes brand ambassador of Prega News
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports
Delhi HC adjourns ad cap case to Dec 16
The case was adjourned since the division bench of Chief Justice Dhirubhai Naranbhai Patel and Justice Prateek Jalan could not assemble on November 19, when the matter came up for hearing
Mankind Pharma ropes in actor Mohanlal as Corporate Brand Ambassador
The home-grown pharma company aims to grow its visibility in the South
Zero Gravity Communications got 7 new clients on board during lockdown
The agency has now tapped sectors such as health and wellness, e-commerce and education
Crayons Advertising hires Samir Datar as Senior VP to head Delhi Branch
Datar will be reporting to Ranjan Bargotra, President, The Crayons Network
Suvarna News rebranded as Asianet Suvarna News
The rebranded channel’s tagline is ‘Straight, Bold and Relentless’
ZEE5 partners with XroadMedia to ramp up VoD & social services
ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization use-cases to its users
This time’s IPL viewership over 25-30% higher than previous iterations: Uday Shankar
Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit
Dabur curates digital campaign for Dabur Ratnaprash
The campaign has received more than 11 lakh viewers within a week
Mathrubhumi News consolidates position with launch of new & innovative programming mix
The news channel has announced an array of new programmes targeted at different segments of consumers
Republic issues statement on SC order
Republic issues statement on SC order
Madhya Pradesh first state in India to conduct film/TV shootings as per pandemic norms
The state is developing a Film Tourism Policy to simplify the shoot permission process
FanCode to live stream NZC international matches between Nov 2020-March 2021 in India
FanCode has forged an association with New Zealand Cricket and Amazon Prime Video for the streaming rights
‘Remembering Diego Maradona’s LaLiga legacy’
The No.10 spent a large part of his career in LaLiga, playing for FC Barcelona, Sevilla FC and, curiously, alongside his brothers for Granada CF
Mzaalo enters video partnership with Dailyhunt
Mzaalo will power the video entertainment section as a premium partner offering engaging short and mid-format, snackable content
Popular faces from Marathi industry come together for Zee Vajwa launch
ZEE Vajwa’s innovative launch campaign reaches over 10.5 mn Marathi audience online
Mobile Premier League appoints YAAP as social media & content strategy agency
The digital content company will be in charge of conceptualizing, creating and amplifying content for the e-Sports platform’s digital presence
APAC OOH media owners run dynamic total recovered campaign to spread cheer
Location Media Xchange, the supply-focussed arm of Moving Walls, is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India
Facebook & SPNI partner to bring video-on-demand content from India Tour of Aus
Fans will be able to access match highlights, in-play moments and more on Facebook for the duration of the series
WPP moving to take full control of Aus subsidiary
The company can now be de-listed from the Australian Securities Exchange
The need for a standardized measurement system for DOOH
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
'We should imbibe changes, pivot fast & engage proactively by listening to consumers'
Panellists Amit Nanchahal, Geetika Bangia, Priya Patankar & Mukesh Kharbanda deliberated on the important qualities of a leader in the comms industry at e4m PR & Corp Comm 40 Under 40 Summit 2020
'Combining earned & paid media makes it relevant to any communication campaign'
Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the new mantra for PR and corporate communications at e4m PR 40under40
Desi social apps eye ad-based revenue monetization model
The monetization strategies include banner ads, and those based on video and push notifications
Now, advertisers can create sponsored ads from user accounts on Instagram
In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on the platform first
Adworld reacts to Madras HC's decision on ‘obscene’ ads
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Quint Digital Media turns profitable in Q2
The Raghav Bahl-owned media company has posted a net profit of Rs 1.08 crore for the quarter ended 30th September
Post-festive AdEx on GECs will see a growth this year, predicts TV industry
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year