ON PURPOSE. rolls out second edition of its initiative, The Purpose Project
This launch commemorates three years of ON PURPOSE in the communications industry
Date-wise News
Teamwork Communications to handle PR & media communications mandate of StepOne
Teamwork Communications Group is offering volunteer PR and Media relations services to StepOne in a bid to help the organization widen its reach and impact
Aakash Institute launches television campaign for its Hybrid programme
It is an omni-channel campaign that will be aired on leading TV channels as well as online mediums like YouTube and OTT platforms
Voot Select reveals sixth Original – Crackdown
The 8-part series goes Live on Voot Select tomorrow
TRAI recommends forming Multi-Stakeholder Body to monitor net neutrality norms
The MSBs role will be to provide advice and support to DoT regarding monitoring and enforcement of net neutrality principles
Enterr10 Television launches second bhojpuri channel Enterr10 Rangeela
Enterr10 Rangeela is a free to air channel and will go live on September 22, 2020
Paytm First Games launches 'Make the Right choice' campaign with Sachin Tendulkar
The campaign comprises several films which will be featured across media platforms
BharatPe launches own cricket team of brand ambassadors
BharatPe’s XI players will be seen on the ground across 7 of the league teams playing cricket throughout September to October
Sri Adhikari Brothers launches training initiative 'Masterminds'
The programme, aimed at educating young minds in the field of media, will be hosted by Kailash Adhikari, MD, Governance Now
Rapido's digital campaign #CaptainsOfTomorrow captures gully cricket fever in India
The idea was conceptualized by Rapido and brought to life by Magix Engage
MakeMyTrip's ‘Life Ka Karo Game On’ campaign asks people to reclaim joys of life
This digital films have been conceptualized and scripted by MagicCircle Communications
Cricbuzz celebrates start of IPL 2020 with rap song 'Ab Cricket Buzzega'
The brand, in association with WATConsult, released the film on digital platforms
Cutting-edge, robotic, animal spies infiltrate the wild again in ‘Spy in the Wild 2’
Marketing innovations for the Sony BBC Earth’s show include the launch of a fun and experiential AR filter
20 crore watched IPL opening match on TV+Digital: BCCI Secretary
The match was played between Mumbai Indians and Chennai Super Kings on September 19
ITC’s Sunfeast YiPPee carves Guinness World Record
The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour
Max Life highlights importance of insurance in new campaign with RCB
The campaign is being further leveraged across print apart from TV and digital mediums
This festive season to bring ‘Golden Quarter’ for e-commerce industry: Criteo report
According to the report, there has been a 28% year on year increase in the overall online retail sales
The future we seek to build needs a stable bedrock of peace: Alok Mehta
Padma Shri Alok Mehta, former President of the Editor's Guild of India spoke at the UPF International Conference on the of media s role in the covid crisis and conflicts in Asia Pacific
Pocket Aces unveils talent management division ‘Clout’
Clout will provide end-to-end solutions like sourcing casting projects, brand endorsements, mentoring, training workshops and PR
Sonata celebrates the spirit of sportsmanship with new digital campaign
The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year
Laqshya Media Group's report presents detailed data on travel time and traffic count
Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people
Madison Media wins digital mandate of McDonald's
While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty
Government disapproves of IAMAI's self-regulatory model for OTT: Report
In a letter to IAMAI, the I&B Ministry wrote that it cannot support the proposed model citing lack of independent third-party monitoring, conflict of interest and other issues
Anupriya Acharya named President, Prasanth Kumar Vice President of AAAI
Other elected members to the executive committee include Anand Bhadkamkar, Kunal Lalani, Mohit Joshi, Pranav Premnarayen, Rana Barua and Vivek Srivastava
Charanjeet Singh Arora resigns as CEO of GroupM’s Kinetic India
Arora has been a part of the agency for nearly three years
How Vritti iMedia combined care & creativity in Dabur's OOH campaigns
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
Khatabook ad: Finally an IPL spot that hits a creative sixer?
The ads feature M S Dhoni in never-seen-before avatars aimed at communicating three unique features of the brand
PR & Corp Comm industry will become fully digitized in coming years: Swati Nathani
Swati Nathani, Co-Founder of Team Pumpkin, was conferred the title of 'CEO of the Year' at the recently held e4m PR & Corp Comm Women Achievers Awards 2020
Radio industry hopeful of a well-tuned Q4?
Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium
Back on FTA, Big Four draw viewers & advertisers alike
According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing
There is no question of any trust deficit between broadcasters and TRAI: RS Sharma
The outgoing Chairman of the Telecom Regulatory Authority of India RS Sharma talks about his five-year stint, sectoral regulation and more
With Criclytics, we hope users will interact more with data: Deepak Gullapalli
Deepak Gullapalli, Founder & CEO, Head Digital Works, shares insights on new strategies conceptualized for Cricket.com this IPL and how the playbook for digital players has changed post COVID
How COVID-19 has put tech revolution on the fast track in India
Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021