Authors

Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives during the festive season and the advantages of direct selling

Eularie Saldanha Nov 25, 2020 8:07 AM

The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium

Eularie Saldanha Nov 13, 2020 8:09 AM

Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season

Eularie Saldanha Oct 22, 2020 9:01 AM

With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM

Banerjee, COO, Zee Live, talks about their Supermoon Drive-in & It's a Girl Thing initiatives and more

Eularie Saldanha Sep 28, 2020 9:31 AM

Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium

Eularie Saldanha Sep 22, 2020 9:12 AM

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback

Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM

Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials (Araldite) takes us through the brand’s credo, its latest campaign, focus on digital media & more

Eularie Saldanha Jun 27, 2020 12:33 PM

Industry insiders tell us about the measures they have taken to stay afloat financially, while also maintaining relevance with its consumers

Eularie Saldanha May 29, 2020 8:41 AM

In today’s edition of ‘First Responders’ we speak to Rijo Joseph, Chief Photographer, Malayala Manorama, about his experiences while covering the COVID-19 crisis

Eularie Saldanha May 1, 2020 8:36 AM

In today's edition of our First Responders series, we feature Vinod Gopi, Senior Reporter, Malayala Manorama, who has been covering the pandemic in Kochi district since March 2020

Eularie Saldanha Apr 29, 2020 8:33 AM

Roy, President, Event and Entertainment Management Association (EEMA), discusses the profound impact of the pandemic on the events industry in the months to come

Eularie Saldanha Apr 1, 2020 8:34 AM

Patil, VP & Head of Corporate Brand & Communications, tells us his expectations from the fourth edition of the Godrej L’Affaire property

Eularie Saldanha Feb 11, 2020 12:54 PM

Sunil Kataria, CEO, India & SAARC, Godrej Consumer Products Limited, says the brand intents to upgrade consumers from dual format to liquid format repellents

Eularie Saldanha Feb 7, 2020 8:41 AM

Conducted by LeadCap Ventures on the behalf of Femina, the study is mainly meant to help the magazine’s client community to know their audience better

Eularie Saldanha Jan 10, 2020 9:10 AM

Rohan Vyavaharkar, Director, Marketing and Communication Omidyar Network India and BIG FM’s Neelesh Misra discuss their new show that raises awareness about navigating the digital world safely

Eularie Saldanha Dec 19, 2019 9:00 AM

Purohit, President, Jagran Prakashan, launched her new book 'Lady You’re the Boss' at an exclusive gathering attended by Madhukar Kamath, Shashi Sinha and Saugata Gupta, among others

Eularie Saldanha Sep 27, 2019 9:09 AM

Ryan Fernandes, Head of Marketing & E-commerce, Pantaloons, talks about their latest campaigns, focus on the Green Card membership and continued commitment to fresh, affordable fashion

Eularie Saldanha Jun 26, 2019 8:27 AM

Kalra, Senior Expert, McKinsey & Company talks about the growing importance of brand management in the age of technology

Eularie Saldanha Mar 8, 2019 3:12 PM

The centre, the 10th such facility for the company globally, will create and innovate products for brands in the Chocolates and Beverages categories

Eularie Saldanha Nov 1, 2018 8:57 AM