Guest Column: Himani Ahuja, Communications Specialist & Founder at One Digital, says the strength of a brand is identified via reputation multiplied by visibility & how relevant it is to the audience
The search engine giant has said it is not because Google exists but because news sites are facing competition from those who have allowed classified advertising to go online
These brands include GoEvals - a HR Tech Startup; FRENZI - an OTT discovery and engagement platform; WAVE - the first interactive Indian app browser and KIRU by OrgTree, a social farming initiative
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude to ZEE for handing over the healthcare requirements for Covid-19 relief
The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware of the financial and addiction risks
News reports say that Deokar, who is the deputy general manager at Hansa, has been summoned for his statement on money laundering in the ongoing TRP scam
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV customers
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF