Kick-starting the Dussehra season, Movies NOW and MNX brings an exciting selection of Hollywood blockbusters which will air every night at 9pm from October 16 - 25
The team will be based out of New Delhi and Mumbai office
Guest Column: Akshaara Lalwani, CEO & Founder, Communicate India, writes on trends that indicate the effective usage of the data by the PR industry
Look forward to working closely with all stakeholders and partners, said Matey on his appointment
According to R Jai Krishna, General-Secretary, NBF, the decision is unilateral, one-sided and undemocratic, impacting and targeting one single genre
Fever Network is the first radio brand to come up with a progressive web page which will urge the listener to interact digitally too
The award-winning actor will promote Pee Safe and Raho Safe products in her country and also be an integral part of brand campaigns
The brand will launch a high decibel campaign with brand ambassador Jacqueline Fernandez
As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax
The second day of the DPAA Video Everywhere Summit saw interesting discussions on the power of DOOH and brands taking on the solutions of pDOOH
With a promising line-up of biggest superstars like Pradeep Pandey, Chintu, Kajal Yadav as leading faces, the show Ding Dong Dandiya aims to be a gala dandiya nights on television
‘Race for the White House’ will showcase campaigns and rallies of the political parties to keep the viewers apprised of major developments in the American democracy
The campaign is a toast to the light inside every woman
The show is set to go on air from 17th October to 26th October
The competition focuses on the brand’s mission to deliver the strongest customer connection
WarnerMedia will continue to have employees based in Mumbai, Delhi and Bangalore to manage its kid's brands operations
The measurement body has said its Technical Committee will advise a protocol for release of individual channel data, post its work on niche channels
The apex court has directed the channel to approach the Bombay High Court in its plea against Mumbai Police's FIR in the TRP manipulation case
This mandate will be handled by the agency's Gurgaon office
BARC should use these 12 weeks to completely overhaul its systems and restore the credibility of the information it collects, NBA has said
The senior cricket commentator was 80 at the time of his demise
The review exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm
In its official statement, the association has sworn to stand by Tanishq, which is a member of the ISA
The winners will be awarded at a ceremony after the COVID restrictions are relaxed
The channel has launched a song titled ‘Jab Jab Navratre Aave’ sung by the singer as an ode to Devi Maa
The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season
We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more
Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad
While some brands like Bajaj, Parle, Dollar and Amul have decided to boycott channels spreading 'toxicity' and 'fake content', others have opted for a cautious wait-and-watch policy
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
GroupM's Christian Juhl will take over from Emery as the interim CEO
The distinguished panellists will share insights on the festive demand, economic recovery and road ahead for non-metros
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers
The tournament will see gamers competing across two of the most popular esports titles - Supercell’s strategy game Clash of Clans and Garena’s popular battle royale Free Fire