EEMA releases SOPs for industry to resume operations
The association has welcomed government's decision to permit the industry to restart work from September 21
Date-wise News
Brightstar India appoints Ankur Agrawal as its new CFO
Agrawal's last stint was with Livguard Energy
HT Smartcast’s ‘Whatsapp University’ garners listeners across the globe
‘Whatsapp University: Jhakaas ya Bakwaas’ is a podcast voiced by Radio ki Hiroini, RJ Rohini from Radio Nasha and Executive Editor, Hindustan Times, Sachin Kalbag
Sirf Naam Ki Nahin, Kaam Ki Degree, says upGrad in its latest ad film
The brand plans to ride high on IPL 2020 to reach out to Bharat to boost online higher education
Tiger Global, TPG & ChrysCapital lead investment of $225M in Dream Sports
Dream Sports has brands such as Dream Sports, sports technology company with brands such as Dream11, FanCode and DreamX in its portfolio
Nitin Tej Ahuja named CEO of The Producers Guild of India
Ahuja's career spans over decades across various sectors in the media & entertainment industry, including film, music, television, radio and publishing
Divinity Studios launches joint venture with Hollywood’s Langhard Limited
The joint venture will see the two entities develop, commission, produce, and distribute over 20 films / series in the next 36-45 months
IMI expects 10% of radio players' gross ad revenue as new base of royalty for music labels
Blaise Fernandes, President & CEO, Indian Music Industry, talks about royalty for recorded music industry from radio players, and more
Zee Music Co inks global licensing deal with Moj & Sharechat
Through this deal, users of ShareChat and Moj will be able to use songs from the Zee Music library and create their video content
Rohit Sharma teams up with IIFL Finance to highlight the importance of 'Seedhi Baat'
In a three-part ad series, Sharma delivers the message of straight talk when it comes to delivering solutions in the most uncomplicated way
Delhi Capitals gets Livinguard AG as Hygiene Partner
Livinguard AG has recently introduced a face mask, proven to deactivate a range of bacteria and viruses
Amin Rozani elevated as Spartan Group CEO
In his new role, Rozani will play an integral role in strategizing business operations and spearheading the company’s expansion across international markets
BoroPlus ropes in Juhi Chawla for its hygiene range
A TVC featuring Juhi will be on air across channels and platforms mid-September onwards
Zee Music Co. strikes global licensing deal with apps Moj & Sharechat
Users will have access to Zee Music Co.’s latest & hit music library to create their own content
upGrad announces first major sports association with ad campaign for IPL season
The brand aims to reach out to the 550Mn+ IPL viewers and accelerate the need for online higher education in India
Mindhouse's 'mindset' campaign emphasize the role of mental strength
The campaign features some of India’s leading sports icons such as PV Sindhu, Viren Rasquinha and Saurav Ghosa
Bajaj Allianz General Insurance focuses on mental health in new campaign
The campaign crafted by WATConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit
Bajaj Allianz General Insurance focuses on mental health in new campaign
The campaign crafted by WatConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit
How CNBC-TV18 is breathing new life into the newsroom
Shereen Bhan, Managing Editor, CNBC-TV18 tells us more about the new line-up of programming and insights behind its launch
MyTeam11 crafts campaign for Indian T20 season
The campaign features brand ambassadors Virendra Sehwag and Danny Morrison
Preity G Zinta to represent haircare range of Oriental Botanics
As brand ambassador, Zinta will help the brand strengthen its appeal amongst millennials and reinforce their values and philosophy amongst customers
Hina Khan, Surbhi Jyoti tackle anxiety in realme's campaign by White Rivers Media
Quirky videos published by popular Indian content creators, all of whom spoke candidly about a growing problem they face every day: charging anxiety
Virat Kohli roped in as brand ambassador for Great Learning
Kohli will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning
Tata Motors’s Altroz is Official Partner for Dream11 IPL 2020
This is Tata Motors third consecutive year of association with the BCCI
Facebook India names Arun Srinivas as Head for Global Business Group
Srinivas will lead the strategy and delivery of the India Marketing Solutions charter that is focused on large advertisers and agencies
A23 comes up with campaign for new positioning – ‘Rummy. Well Played’
The campaign has been conceptualised by Tilt Brand Solutions
Ace golfer Paul Casey to be Porsche brand ambassador
Casey will present the Porsche logo on his bag for the first time at the US Open in the coming week
The Script Room wins creative mandate for Vedantu’s upcoming campaign
The campaign is under production and will soon be rolled out across national media
Ashish Mitra takes over as Consulting Editor, Approach Bollywood
Mitra comes with an experience of over 27 years in the entertainment media industry
Zee unveils logo of first regional music channel ‘Zee Vajwa’
The channel is set to be launched this October
In new TVC, Horlicks celebrates confidence that empowers kids
The campaign film has been curated by FCB India
TikTok chooses Oracle, rejects Microsoft for its US operations
Reports say that the Larry Eliison-chaired company will own a minority stake in the ByteDance-owned company
How B2B brands are combining targeted messaging and content to drive ROI on LinkedIn
LinkedIn is helping brands leverage multiple ads and advanced targeting facets to create a great buyer experience and help prospects move more quickly through the buyer’s journey
MPL appoints Gravity Integrated as Performance Marketing Partner
Gravity Integrated will be responsible for consumer strategy and performance growth for the 50+ games on the mobile gaming platform
e4m e-Conclave today: MK Anand to decode TV viewing in the multi-screen environment
MK Anand, MD and CEO, Times Network will discuss how television consumption will evolve as news and movie viewership see a significant uptick in the present times
Will paywall for IPL 2020 get Disney+ Hotstar a more ‘qualified’ audience?
Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising
Communications is a highly disruptive industry, so be a lifelong learner: Sunita Venugopal
The Director of Corp Comms at Walmart Global Tech India feels a stronger community commitment and a more participative leadership style leads to greater motivation and better profitability
Hyundai has witnessed a growth of 20% YoY in August: Tarun Garg, HMIL
Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more
We grew by 200% during lockdown: Tarun Katial, CEO, Zee5
Katial talks about Zee5's viewership growth during COVID, launching new shows in the lockdown, challenges that the platform faced due to the restrictions, and more
AAAI membership of digital agencies an important step in future-proofing: Ashish Bhasin
Bhasin looks fondly at highlights from his illustrious journey with AAAI and how the body has evolved with the changing times
Vi roped in as Co-Presenting Sponsor of Dream11 IPL 2020
Vi has acquired the co-sponsorship rights of the live broadcast of T20 premier league