The National Agency Opinion Poll Campaign was Zee Media’s initiative to get the working professionals of media agencies of India actively involved in the ongoing Election process
The Kantar Profiles Network makes it easier for CMOs and their marketing teams to develop or optimise marketing strategies based on human understanding at scale
The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs
Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity