Lay's ropes in Alia Bhatt and Ranbir Kapoor as brand ambassadors
The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together
Date-wise News
Likee aims to educate users on the importance of Dussehra with #HappyDussehra campaign
The campaign is spread over ten days and will be throwing engaging challenges to users each day
Wunderman Thompson Kolkata wins creative mandate for Alcove Realty
The agency will be responsible for communication development, as well as providing strategic inputs to the brand
Swastik Productions appoints Pitchfork Partners as strategic communication partner
The mandate includes external communication and social media management
Uday Sodhi, Business Head of SonyLIV, moves on
Danish Khan will now lead SPN’s digital business, in addition to his responsibilities as Business Head of Sony Entertainment Television and Studio NEXT
More than 100 brands participate in Ad Parody’s latest trend #SmartChakra
Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated
Online education start-up KidsChaupal ropes in 8th Class student as brand ambassador
KidsChaupal is an online education platform which is designed to create a support system for kids, teachers, instructors and parents to guide and choose the right career path and the skill sets
Dainik Bhaskar transcends to No 2 position in Bihar in Audit Bureau of Circulation report
Over 6 lakh copies circulated across the state
LimeRoad strengthens senior leadership team with new appointments
Ragini Singh has been appointed as Vice President for Community & Creative, and Adesh Kumar has been appointed as Director Engineering
Logitech partners with Dentsu Webchutney to launch the Logitech Pebble mouse
The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles
Tata Sky ropes Hina Khan for Tata Sky Fitness
Tata Sky Fitness is now available on Live TV & VOD on Tata Sky Mobile App
Local delivery marketplace Dunzo raises $45 million in fresh round of investment
Investors included Lightbox Ventures, Google, 3L Capital, and STIC Investment & STIC Ventures
We saw 30% revenue growth in 2018-19: Kunal Kishore Sinha, Value 360 Communications
The co-founder of the PR & communications firm says they are currently serving more than 150 clients
e4m Limelight Networks roundtable: Experts share insights on increasing role of digital
A panel of industry experts exchange ideas on ‘The New World of Media Experiences’
This World Heart Day, Gaana raises awareness about heart health with #DilKiSuno playlist
The #DilKiSuno campaign is live across social media and Gaana
DiDi Chuxing ropes in Ajay Kaul to head Paid Marketing for international markets
Prior to this, Kaul, who will now be based out of Silicon Valley, was Chief Digital Officer at Mahindra Holidays & Resorts India
Amit Shankar named Creative Head at Famous Innovations, Delhi
Prior to this, Shankar was National Creative Director at Publicis
Shaleena Kaura joins Hansa Research as Senior VP & National Head – Qualitative Research
Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung
Fulcro ventures into mainline communication space with Fulcro Communications
Fulcro communications will be spearheaded by advertising specialists - Akshat Trivedi, Brijesh Parmar and Jugal Kathuria
The Resource 24x7 turns 7
The Mumbai-based media consultancy has conceptualised 62 special features spread across leading publications
Pathik Shah appointed CEO, DB Digital
Prior to joining Dainik Bhaskar Group, Shah was associated with Hike Messenger
Madison Media wins Media AOR for Campus Shoes
The account was won in a multi-agency pitch and the account will be handled by the agency’s Delhi office, Madison Media Plus
Netflix streaming five TVF Network shows
The shows are ‘Yeh Meri Family’, ‘Engineering Girls’, ‘Girls Hostel’, ‘Collage Romance’ and ‘Inmates’
Digital advertising platforms Taboola & Outbrain announce merger
The combined company will provide enhanced advertising efficacy and reach to marketers worldwide
We believe in customer-driven marketing: Paritosh Kataria, Religare Health Insurance
The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector
FB campaign lets consumers visualise instead of only listening to the brand: Ajay Kakar
Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate
Star Plus to air TED Talks India Nayi Baat post festival season
TED Talks India Nayi Baat hosted by Shah Rukh Khan returns to Star Plus with its second season and the network says this time the focus will be on Hindi and regional languages
Durga Puja: It’s celebration time for OOH players in West Bengal
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
Parle Products targets sales worth Rs 100 cr from first year of Rola Cola relaunch
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
Pitch CMO Summit Chennai: Industry leaders to talk about 'Building A Personalized Connect'
At the Pitch CMO Summit to be held in Chennai today, the special address will be delivered by CVL Srinivas, Country Manager, India, WPP, on ‘Getting Personalization Right’