Promodome Communication to handle creative media strategies for Trell
Trell is a short video based social network emerging out of India
Date-wise News
Sony SAB launches new show Tera Yaar Hoon Main
The show is about a new-age father’s journey to become his son’s friend
adidas' new campaign film depicts the power of sports
The film is narrated by athlete Siya Kolisi
DigitalKites announces partnership with Lifesight
The new partnership will help bring location intelligence and offline store attribution capabilities to clients
Sandeep Das launches multi-disciplinary agency ‘G.O.D’
The Kolkata-based agency has been founded with a focus on eco-friendly e-com play, with consulting and education at its core
Chimp&z Inc elevates Sean Pereira and Aarti Maghnani
Former Creative Supervisor Pereira has been promoted as Associate Creative Director. Maghnani has been elevated from Director, Finance to Head of Accounts & Finance
Podcasting platform positioned for women Sochcast launched
Podcasting platform positioned for women Sochcast launched
Yami Gautam roped in as brand ambassador of Hand in Hand
The company is now set to launch several new brand campaigns featuring Gautam and exploring options in all the traditional as well as digital medium to attract maximum eyeballs
Vivek Srivastava takes on additional charge of Times Network's News Business portfolio
Srivastava will also handle Times Now, Mirror Now and ET Now
Dream 11 gives in to BCCI condition, agrees for one-year title sponsorship rights
BCCI has refused a three-year term suggestion by Dream11 as the cricket board feels it will get more in sponsorship money in the next season when the COVID-19 threat subsides, it is learnt
'There is still a long way to go for adequate representation of women in the industry'
Kaul, Executive Director, Corporate Communications and Public Relations, shared her thoughts about leadership, the role of women in the restructuring of industry, her future goals and more
Senior journalist Jayanta Ghoshal bids adieu to India TV
Prior to his departure, Ghosal had been serving as the political editor with the organisation for the past one and a half years
Print registers 18% market share in AMJ '20
According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period
Cinema sees AdEx drop by 52% in H1 ’20 compared to H1 ’19
As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020
Radio de-grew by 90% in April to June quarter 2020
The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore
Digital expected to have a 'V-shaped' recovery
In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review
TV saw 25% drop in active advertisers in April-June over same period last year
According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%
OOH advertising in India dropped by 55% in H1, 2020
According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020
Bombay HC prohibits Emami from using ‘Glow & Handsome’ brand name
Further hearing on the matter will take place after two weeks
Liqvd Asia bags GMR Hyderabad Int’l Airport social media management account
The account will be handled out of Liqvd Asia’s Mumbai office
New twist: BCCI wants more out of IPL title sponsorship deal?
Highly placed sources have told e4m that BCCI has refused the 3-year term suggestion and feels they will get more in sponsorship monies in the next season when the Covid-19 threat subsides
BCCL to sell stake in Times Internet: Reports
According to media reports, the Times Group is said to be consulting an adviser on the stake sale options and will start talks with other players this month
Network Advertising bags above-the-line creative mandate for Essilor India
The account will be serviced out of Network's Mumbai office
13 new players in list of Top 50 advertisers for H1 2020
In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector
Leo Burnett India ropes in Sujay Rachh as Executive Director
Rachh will provide leadership to multiple business groups in the Mumbai office and report to Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia
We expect AdEx to recover in H2 '20 & grow at a dramatic rate of 60-72% of H1: Sam Balsara
Sam Balsara, Chairman and MD of Madison World, spoke about the challenges posed by Covid on businesses and AdEx at the unveiling of the Pitch Madison Advertising Mid-Year Report 2020
TRAI extends deadline to implement NTO 2.0 to August 26
The deadline has been extended as a petition by broadcasters against the order is being heard by Bombay High Court. The final verdict is expected on August 24
Why did Tata Sons maintain a safe distance from IPL 2020 title sponsorship?
According to sources, Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario
How to achieve the maximum impact this festive season
The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja
e4m Martech League Dialogues today: Experts to decode ‘Mobile Moments of Truth’
The panel comprising InMobi’s Vasuta Agarwal and Myntra’s Achint Setia will discuss how marketers can harness the power of mobiles to identify, engage and acquire customers
Four big brands said to be negotiating IPL on-air sponsorship closure
Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources
How Dream11 beat BYJU'S & Unacademy to win IPL title sponsorship
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
2020 AdEx may reach levels recorded 2 years back: Pitch Madison Report
The Pitch Madison Advertising Outlook H1 2020 says AdEx is expected to recover in H2 ‘20 and grow at 60-72% of the collapsed H1 or at 6-13% versus H2 ‘19
Reliance Retail acquires majority stake in digital pharma market place Netmeds
The acquisition has been made for a cash consideration of approximately Rs 620 crore
Deloitte acquires Spatial Access
The move aims at integrating Deloitte's advanced data analytics with Spatial Access' knowledge-driven sector expertise