Till some years ago, chat rooms were ‘the’ social networking platforms. Today, it is Twitter and Facebook. So where will netizens move to from here? This was discussed at length by a panel comprising Kate Day, Arvind Rajan and Earl Wilkinson, and moderated by Rishad Tobaccowala.
“There’s going to be no offline and online… seize the opportunity.” This was urged by Nikesh Arora, Senior VP and Chief Business Officer, Google, who spoke about ‘Conversation as a Route to Driving Certainty’.
Can Asians lead the next creative renaissance on the planet? The session on ‘Asian Creative? A New Brief’ attempted to find out what is lacking in this context and how it can be tackled.
I&B Minister Ambika Soni, AFAA Chairman Pradeep Guha, Bal Mundkur and Gerson da Cunha on their book AdKatha, IAA President Alan Rutherford and actor Shah Rukh Khan set the tone on what can be expected over the next three days at AdAsia 2011.
Ashish Sehgal has been promoted as Network Sales Head at Zee TV, filling in the gap of the revenue head position that was created with Joy Chakraborthy’s exit.
Ashish Sehgal has been promoted as Network Sales Head at Zee TV, filling in the gap of the revenue head position that was created with Joy Chakraborthy’s exit.
In one of the first sessions at AdAsia 2011, Interpublic Group’s (IPG) CEO Michael Roth questioned Unilever’s COO Harish Manwani on what the mega trends of globalisation were, the challenges of consumers interacting with various platforms at the same time and how brands should develop new strategies and tools to market in the current environment.
Neo Sports has bagged the telecast rights for the World Series Hockey in the Indian Sub-Continent. According to industry sources, the rights have been acquired for Rs 70 crore.
After a not too encouraging launch in 2006, Complete Wellbeing magazine has reported a 30-35 per cent growth in circulation this year.
How will Brand India be in less than 10 years from now? The session on ‘India 2020’ saw Pankaj Ghemawat, Kurush Grant, Sanjay Kapoor and Ravi Swaminathan discuss the concerns, potential and the agenda to take forward India’s growth in the years ahead.
‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.
Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…
Anirban Mozumdar, National Planning Director, Publicis Capital, lists his favourite sessions from Day One at AdAsia 2011. For him Dr Ram Charan’s opening keynote address stood out amid all the insightful sessions of the day.
Veerendra Jamdade, CEO, Vritti i-Media, gives an indepth perspective on the out of home advertising industry in India.
AdAsia is not about the shows. It’s about thought. And action, states Alok Agrawal, COO - SW Asia, Cheil Worldwide. Writing exclusively for e4m Agrawal emphasises on what need to be the main takeaways from this congress…
In his new role at Communicate 2, Ronny Raichura will oversee key strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, DSP BlackRock and others.
In his new role at Communicate 2, Ronny Raichura will oversee key strategic accounts such as ClearTrip, ICICI Lombard, HDFC Bank, Remit2india, DSP BlackRock and others.