Arwa Sultanali
arwa.sultanali@exchange4media.com
@Arwa Sultanali
Authors
Reprise Media wins LG Electronics’ digital mandate
Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media
Reprise Media wins LG Electronics’ digital mandate
Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media
IBF’s BCCC committee evaluates TV programmes
The IBF brought together programming heads and channel heads to evaluate the complaints received by the Broadcasting Content Complaints Council
Lintas Media Group wins Jayalakshmi Silks
Kochi based client Jayalakshmi Silks has awarded its media duties to Lintas Media Group. Lowe is creative partner
How brands should navigate the social media route
Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.
Golden Mikes: Idea, Mindshare, Leo Burnett, BIG FM win big
Idea Cellular was declared Advertiser of the Year at the Golden Mikes Awards 2011. Mindshare is Media Agency, Leo Burnett is Creative Agency and BIG FM is Radio Broadcaster of the Year.
UTV Motion Pictures assigns digital duties to Media2win
Media2win will be responsible for digital marketing initiatives for UTV Motion Pictures, including digital media planning and search, among others.
UTV Motion Pictures assigns digital duties to Media2win
Media2win will be responsible for digital marketing initiatives for UTV Motion Pictures, including digital media planning and search, among others.
Metro Live paper to hit newsstands this New Year
The 24-page, colour newspaper in Hindi will be priced at Rs 5 and will be out on Fridays. The paper will target the Hindi belt.
EFFIE Awards: Taproot India, O&M score high
Taproot India bagged the Grand EFFIE for its case study on Pepsi. O&M was declared EFFIE Agency of the Year, while Cadbury India was adjudged EFFIE Client of the Year.
Brain mapping to enhance online experiences
A new study by NeuroFocus, a world leader in the application of neuroscience to consumer insights, measures consumers’ response to premium websites.
IMRB, Envirosell in pact for point of sale strategies
IMRB International and US-based Envirosell are joining hands to assist companies in India with effective point of sale strategies.
Pankaj Tibrewal to join HT as Biz Head – South & West
Pankaj Tibrewal is replacing Salil Sadanandan, who has put in his papers. Tibrewal will be reporting to Rajiv Verma, Group CEO, HT Media Group.
Neuromarketing - giving traditional mktg a leg-up
Neuromarketing, a new marketing methodology, fills the void that a traditional marketing methodology misses in benefiting consumers.
Smirnoff brings out the ‘I’ in its new campaign
Smirnoff seeks to stand out in a market otherwise dominated by whisky and beer brands with its new campaign that seeks to bring out the individuality of its youth TG. The ad has been created by JWT.
Paprika Media ventures into mobile apps
Paprika Media will develop the comprehensive Time Out India app that will act as guides on travel, food and the night life category.
Conde Nast India launches mobile sites for Vogue, GQ, Conde Nast Traveller
The WAP sites are user friendly and will provide improved readability to smart phone users.
Paprika Media fortifies events biz
One year after venturing into the events business, Paprika Media is now fortifying its operations and is also aggressively promoting its key event, Timeout Food Awards, which will be held in December 2011.
Time Out magazine expands its digital presence
Time Out magazine is expanding its digital presence with a new website, which will be launched in the first week of December. The plan is to consolidate Time Out Mumbai, Time Out Bangalore and Time Out Delhi on one digital platform.
New market research tool combines Ethnography with video-streaming
The new tool, christened ‘Ethnostream’, captures customer’s use of an existing product or service, or the environment in which a potential new product or service may be used.
Search engines, social networking driving traffic to websites: Study
In terms of driving traffic to a website, search engines rank first, social networking sites take the second position, while email services stand third.
Complete Wellbeing magazine celebrates its 5th anniversary
After a not too encouraging launch in 2006, Complete Wellbeing magazine has reported a 30-35 per cent growth in circulation this year.
Shopping and classifieds top internet users’ list
Shopping and classifieds now ranks sixth in terms of visit share as compared to its eighth rank last year, according to a survey by Experian Services India Pvt Ltd, which studied the online shopping trends in India.
Reporter’s Diary: Growing a little wiser, each day…
Arwa Sultanali has slipped into her role of correspondent with e4m rather well. Have cracked the huge data of IRS 2011 Q2 results, she is now hungry for some more action…
IRS 2011 Q2: New markets & fortifying base boost dailies' readership
Leading dailies have seen substantial surge in readership over the last two years. Lintas Media Group & e4m analyse what contributed to this growth.
Time Out India Food Awards 2011 announced
Paprika Media, which publishes Time Out Mumbai magazine, has invited restaurants and chefs from all over India to participate at the first ever Time Out India Food Awards.
Fortune India celebrates first anniversary
The Indian edition of Fortune magazine has lined up a special anniversary issue as well as a Collector’s Edition as it celebrates its first anniversary.
IRS 2011 Q2: Outlook remains glum for career/ education magazines
Most education or career related magazines have seen a downward trend in overall growth as per the IRS 2011 Q2 results. Pratiyogita Darpan tops the list with an average issue readership of 21.54 lakh.
IRS 2011 Q2: Kids’ magazines fail to attract young readers
Most of the kids’ magazines have seen a downward trend in the latest Indian Readership Survey, losing a total of 9.19 lakh readers over the last two years and 8.80 lakh in the last one year.
IRS 2011 Q2: Sports magazines see a slide in readership
Cricket content continues to drive the overall market for sports magazines. However, the genre has lost 2.63 lakh readers in the last two years.
IRS 2011 Q2: Overall decline in readership for magazines
Even as magazines have struggled to regain their readership base over the last two years, there has been a positive growth of 7 per cent for English and Hindi language magazines as compared to last year.
IRS 2011 Q2: No cheer for women’s magazines; regional mags fall 14 pc over 2009 R1
Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period.
IRS 2011 Q2: 7 out of top 10 dailies see growth in Chandigarh
As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.
IRS 2011 Q2: Decline story continues for dailies in Assam
As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year.
IRS 2011 Q2: Mixed bag for dailies & magazines in Maharashtra
Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.
Spatial Access turns 8; eyes expansion and to revamp ops
Spatial Access, a company that looks at measuring all kinds of marketing investments, , has turned eight. To mark the occasion, the company has unveiled its new logo and also announced plans for restructuring its business and expansion into other parts of the world.
IRS 2011 Q2: Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads
Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.
IRS 2011 Q2: Dailies see decline in Andhra; magazines mostly see growth
Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.
IRS 2011 Q2: It’s a decline story for dailies in Orissa
As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising.
IRS 2011 Q2: Marathi dailies see decline in AIR in Mumbai
Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period.
IRS 2011 Q2: Mint, HT emerge fastest growing English dailies in Mumbai over last year
It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits.
IRS 2011 Q2: Magazines gain 8.34 lakh readers over the year
The Indian Readership Survey (IRS) 2011 Q2 results show an overall increase of 2 per cent in the average issue readership of Indian language magazines, taking it up to 34,904,000 this year from 34,070,000 in the corresponding period last year.
Imagine takes another shot at revival with ‘The Voice’
After a slew of unsuccessful shows, Imagine TV is pinning its hopes on The music talent hunt reality series ‘The Voice’. Nikhil Madhok, Senior Director – Marketing and Communications, Imagine TV, speaks on the expectations from the new show...
IRS 2011 Q2: Bengali dailies lose 9.39 lakh readers over a year
The Indian Readership Survey (IRS) 2011 Q2 results paint a grim picture for Bengali dailies. As compared to 2010 Q2 results, Bengali dailies have lost 9.39 lakh readers, a decline of 6.89 per cent.
IRS 2011 Q2: Growth for Top 3 Gujarati dailies, mixed results for the rest
More players have added to the overall readership of Gujarati dailies. However, as per the IRS 2011 Q2 results, it’s a mixed bag for Gujarati publications in comparison to last year as well as 2011 Q1.