After almost 12 years with the company, Seema Mohapatra has resigned from BBC Worldwide as the Regional Director, South Asia of BBC Advertising, BBC Worldwide’s ad sales company. Mohapatra has confirmed the development to exchange4media.
RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win. RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’.
Broadcast on DTH platforms, premium investor-focused CNBC-TV18 Prime HD has become the country’s the first business news channel to foray into the HD space.
The win comes on the back of a multi-agency that also saw the participation of Ogilvy & Mather, Grey, Publicis India and incumbent JWT. The size of the business is estimated to be over Rs 10 crore.
The agency has launched a new campaign for Mother’s Pride called the ‘Curious Case of Children’ asking parents to enhance their child’s creativity by encouraging his/ her curiosity.
Though the name of the new venture is not yet in place, idea is to address the growing need for digital media expertise in India.
Excitement is building up as the Indian media and communication industry begins casting its votes for the IMPACT Person of the Year 2011. The IMPACT Person of the Year 2011 will be crowned at a glittering ceremony in Mumbai on December 8.
Post this acquisition, Promart Retail India Pvt Ltd has launched its retail store in Ahmedabad and plans to achieve a healthy growth trajectory by infusing Rs 150 crore by 2012-13.
Lo Sheung Yan becomes the first Chinese to earn this honour, after he was announced the first of the 15 jury presidents to lead the judging process at Cannes Lions 2012.
With a slew of exciting programmes, Disney Channel and Hungama TV promise to make this Children’s Day a memorable one for kids across India.
The Indian edition of Domus will be a space for the dissemination of original and rigorous thought in architecture and design.
The WAP sites are user friendly and will provide improved readability to smart phone users.
Britannia plans to go aggressive on digital front for its promotion. Over the last year Britannia has increased its digital marketing spends by 50%.
Roy will be responsible for overall client service delivery for Milestone Brandcom.