Cheil Worldwide South West Asia has rolled out a digital CSR campaign to save the world’s forests, called the ‘Minus One Project - Smaller Fonts for Bigger Forests’.
Kamal Basu, who had recently put in his papers as Chief Executive Officer of Saatchi & Saatchi India, is joining Skoda India as Marketing Head.
Saints and Warriors’ second agency brand, Yang, takes off on a high note, bags DLF Pramerica account on the back of a multi-agency pitch.
LS Krishnan, Chief Executive Officer, Sakal Group, lists seven reasons why regional print in India will continue to grow in the coming days.
Sanjeev Kotnala, VP - Brandcom & National Head, Dainik Bhaskar Group, highlights seven important look-outs while launching a newspaper.
Success of any campaign is measured by assessing whether the campaign has achieved its predetermined objective, writes Varghese Chandy, Malayala Manorama.
Times Business Solutions has called for a creative pitch for its recruitment portal timesjobs.com. The pitch is currently underway in Delhi.
We continue to be upbeat about consumer demand in 2012. We expect growth to be driven on the back of new product launches, says Tarun Arora, Godrej Consumer Products Ltd.
Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.
The other senior level appointment at CavinKare is that of Murali Santhanam, who has joined as EVP for the group’s HR business unit.
With rapid economic growth and an increasing number of talented and influential business leaders, India has long been a strategic market for Financial Times. The launch of the Indian mobile applications are in line with FT’s global digital strategy and a key step for FT to further target the country’s top business community. Intersecting subscription offers with quality market content is what we give our rich reader base.