Terming the India-Windies series as ‘Return of the Big Guns’, Neo Cricket has planned some interesting marketing strategies for the comeback of the big guns of cricket.
Autojunction.in, from mjunction Services Ltd, has entered into a strategic partnership with The Telegraph to launch a quarterly co-branded supplement, ‘Autojunction’. The first issue will hit the stands in the first week of December 2011.
Fortisure Ventures led the round of funding and existing investors Opus Capital, Helion Advisors and Diaz Nesamoney reaffirmed their commitment. The funding will help meet growing market demand for interactive video ads.
Industry stalwarts Mainardo de Nardis, Kelly Clark and Bob O’Leary got together to discuss ways to negotiate emerging media trends to formulate the best media plan and get the best bang for a client’s money in the session on ‘Media Fragmentation: How To Navigate Through Traffic’.
The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.
The session on ‘Acts, not Ads’ saw Chris Thomas, BBDO India and Simon Bond, BBDO Proximity Worldwide highlight how in today’s evolving media landscape, ad messages have led to big social acts or movements that again can bring about and drive social changes.
It was yet another full day of sessions, networking and debates at AdAsia 2011. Team Vietnam set the mood for the evening and had nearly all present to don the typical Vietnamese hat…
Cheil Worldwide’s Alok Agrawal is overwhelmed by the new perspectives on ideas presented on Day Two of the ongoing AdAsia 2011. And his effort beyond AdAsia would be to keep the windows of his mind open and the hinges well-oiled…
Day Two at AdAsia 2011 showcased a lot of excellent work that makes one feel restive. Publicis Capital’s Anirban Mozumdar hopes that this feeling stays once one gets back to the beckoning grind – to innovate and experiment…
In terms of driving traffic to a website, search engines rank first, social networking sites take the second position, while email services stand third.
Vikram Sakhuja, Michael Boneham, Sandeep Ghosh, Robin Wight and Deepa Prahalad discussed about building trust in brands in a trust deficit world. According to them, brands need to focus on psychological equity along with the fundamental market-place equity of price, distribution and media salience to achieve this.
Google India has announced the launch of a nationwide initiative to help small medium businesses in India to get online with a free website, personalised domain and hosting, called ‘India Get Your Business Online.’
TME and MPG have entered into a strategic alliance to provide value added media planning and buying services to clients of Rediffusion Y&R and Everest Brand Solutions. This alliance came into effect from November 1, 2011.