STAR India and Zee’s decision to form a distribution joint venture will significantly impact the Indian distribution scenario. In what is seen as a “monopoly” of sorts, it is expected that more players will join in. Essel Group’s Arun Kapoor is said to be leading this venture.
Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.
United Breweries Ltd (UBL) has appointed PR Pundit as its PR Communications Consultant for the brand communications needs of its extensive beer brand portfolio. PR Pundit secured the mandate following a multi-agency pitch.
Leading Tamil and Malayalam regional players Maalaimalar and Malayala Manorama already run regional language news apps on the iPad, which are a fresh revenue stream for the organisations as they attract separate advertising. But is there actual demand for such products?
Raj Ad Mass Media’s Emami Fair and Handsome campaigns on Facebook and Twitter have gained over 77,000 followers in 45 days.
Almost a year back, India TV was leading the Hindi news genre before Aaj Tak came back to claim its place on top. And now India TV is ruling the ratings chart in the genre again.
As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...
Sistema Shyam TeleServices Ltd (SSTL) that operates its telecom services under the MTS brand with over 11 million wireless customers today announced that there is a restructuring of top management of the company. The company is forming regional structures to help continue to grow at a fast pace across the country.
Yahoo announced today that they are rolling out a new version of Yahoo Mail in the coming weeks to completely change the way the service handles conversations, make it easier to share conversations and provide better mobile access through its partnership with Nokia.
STAR India has been using the protagonists of its top soaps to promote Indian Premier League Season 4 on YouTube in a big way, an initiative orchestrated by Maxus.
RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its various products.
Nickelodeon to promote heavily on digital – plans to engage fans across internet and mobile, and to build brand through various activities like online games, video calls of shows, mobile downloads etc.
Birla Tyres has assigned its creative duties to Dentsu Communications following a multi-agency pitch. Birla Tyres also plans to hand over its media mandate to Dentsu.
Lokmat Media has elevated Jwalant Swaroop to be the COO-Publishing of the company. The change will be effective June 1, 2011. In his new role, Swaroop would be based from Mumbai.