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India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense potential of this medium effectively has become imperative. e4m speaks to a cross-section of digital media experts on how best to leverage mobile and how much potential this medium has for marketers...

Shubhangi Mehta Sep 16, 2011 11:52 AM

Neeraja Kale, who had recently quit Law & Kenneth, has joined PerceptH as COO, industry sources close to the development have confirmed.

Shubhangi Mehta Sep 14, 2011 8:16 AM

Proximity, the digital arm of BBDO, has won the digital mandates for Wrigley Doublemint and Visa. Though the clients and the agency refused to comment, industry sources close to the development have confirmed the news to exchange4media. The creative agency for Doublemint is BBDO India, whereas the creative duties for Visa lie with TBWA.

Shubhangi Mehta Sep 12, 2011 8:24 AM

It’s been one year since college got over and correspondent Shubhangi Mehta started working, and now, the transition from a college girl to a working woman has started sinking in…

Shubhangi Mehta Sep 10, 2011 8:38 AM

Euro RSCG India has appointed Ravi Raghavendra as ECD, to head the creative team at its Gurgaon office. He will be reporting to Satbir Singh, Managing Partner and CCO, Euro RSCG India. Raghavendra moves from Contract Advertising.

Shubhangi Mehta Sep 8, 2011 9:33 AM

Running a 360 – degree campaign, CEAT is busy engaging with the consumers – from digital to on-ground activation. They plan to take forward the ‘idiot’ idea that empowers a person to come out and speak openly about the problems they come face-to-face in life, on road.

Shubhangi Mehta Sep 8, 2011 9:28 AM

In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...

Shubhangi Mehta Sep 7, 2011 2:42 PM

Red FM has launched a new campaign, called ‘Didi Aami Kichu Bolte Chai’, which serves as a platform for the people of Kolkata to voice their concerns for a ‘newer, vibrant and better’ city of joy.

Shubhangi Mehta Sep 1, 2011 8:54 AM

IDBI Bank has decided to retain Ogilvy & Mather for its creative duties. It may be recalled that a creative and media pitch was floated by IDBI in March 2011, following which Maxus was retained as the media AOR in July 2011, while Mudra Max was assigned the outdoor duties. According to industry sources, the overall marketing spends is pegged at Rs 50-75 crore.

Shubhangi Mehta Aug 31, 2011 9:14 AM

FOX Crime, a crime entertainment channel bringing in global crime content, has embarked on its first ever mass media campaign in India this August. The campaign is derived from the insight that human beings tend to have the basic instinct to understand, analyse and solve the mystery behind the unknown before it is solved.

Shubhangi Mehta Aug 30, 2011 9:12 AM

Last year, Red FM familiarised listeners in 11 cities to its interactive campaign Red Mike and demonstrated the strength of radio as a medium. Taking this forward, this year Red FM has introduced many more elements and platforms.

Shubhangi Mehta Aug 19, 2011 9:17 AM

Volkswagen has unveiled the all-new Jetta for India. A 360 degree marketing approach is being adopted for Jetta, which will have strong focus on out of home and social media. A campaign created by DDB India will be breaking on August 29, 2011.

Shubhangi Mehta Aug 18, 2011 9:48 AM

Creativeland has helped create a whole new segment – Business Luxury Sedan – for the all-new Audi A6. The campaign, instead of adapting the global strategy, has been created specifically for the Indian market…

Shubhangi Mehta Aug 16, 2011 8:26 AM

The past week, in fact the past one month has been all about understanding a whole new sector that reporter Shubhangi Mehta had never worked on before – the broadcast sector.

Shubhangi Mehta Aug 13, 2011 8:46 AM

Close on the heels of bagging the Mitsubishi and Reckitt Benckiser’s Paras Oral businesses, Euros RSCG has now added one personal care and one home care brand of Rohit Surfactants Pvt Ltd (RSPL) to its kitty. Rohit Surfactants is a Kanpur-based detergent firm that owns brands like Ghari detergent and Venus Soaps.

Shubhangi Mehta Aug 12, 2011 12:39 PM

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology and its efficiency, neither the industry nor the consumer is very sure. e4m finds out from industry experts whether 3G is overhyped...

Shubhangi Mehta Aug 4, 2011 12:04 PM

‘India’s Got Talent – Season 3’ is set to go on air from July 29, 2011 on Colors and the channel has embarked on a 360 degree marketing strategy for the talent hunt show with an equal mix of print, electronic, radio and outdoor media.

Shubhangi Mehta Jul 28, 2011 8:59 AM

The new Jetking campaign focuses on the first thing that happens to you when you achieve success. Overnight, you become the one whom everyone turns to for help in getting a job. ‘Sifarish’ is the core thought of the new campaign for Jetking.

Shubhangi Mehta Jul 26, 2011 9:20 AM

RK Swamy BBDO latest ad for Shriram Transport Finance Company uses an immortal classic from yesteryears Bollywood and highlights a trucker’s life to promote the company’s non-convertible debentures.

Shubhangi Mehta Jul 25, 2011 8:34 AM

Close on the heels of appointing AMO as its creative partner, News Express, the soon to be launched Hindi news channel, roped in Allied Media for its media duties.

Shubhangi Mehta Jul 25, 2011 8:19 AM

AMO (Analysing Marketing Opportunities) Communications, an ad agency set up in 2000 in a joint venture between Percept and Hakuhodo Inc, has bagged the creative mandate for News Express, a new Hindi news channel, which will go on air from July 28, 2011. The win comes on the back of a multi-agency pitch.

Shubhangi Mehta Jul 22, 2011 12:37 PM

Sanjay Sipahimalani, popularly known as ‘Sippy’ in the industry, has put in his papers at Bates 141. He is joining Percept H as Executive Creative Director and will be reporting into Ryann Menezes, NCD, Percept H.

Shubhangi Mehta Jul 22, 2011 11:24 AM

The long-awaited rollout of Phase III of FM expansion has brought much cheer to the radio industry in the country. exchange4media speaks to radio industry honchos on the implications of Phase III. Harrish M Bhatia, CEO, My FM, highlights the key points…

Shubhangi Mehta Jul 21, 2011 9:05 AM

Ogilvy & Mather’s GBM, a group of senior leaders who manage and grow the agency’s portfolio of global clients around the world, has appointed Jaime Prieto as Director of Global Brand Management.

Shubhangi Mehta Jul 20, 2011 8:51 AM

The Plenary Session of the e4m Conclave, held in Mumbai, saw industry stalwarts like Marico’s Saugata Gupta, Aegis Media’s Ashish Bhasin, GroupM’s Vikram Sakuja and Colors’ Raj Nayak discuss the changing consumer, the evolving marketer and realigning media to meet expectations.

Shubhangi Mehta Jul 19, 2011 9:32 AM

Grey Worldwide has won the creative duties of Wella Hair Cosmetics, now part of P&G. AMO Communications was the incumbent agency.

Shubhangi Mehta Jul 19, 2011 8:56 AM

Vishnu Mohan, CEO, Havas APAC, presented some alarming facts regarding consumer behaviour and the various ways through which a brand could cope up with them, at the exchange4media Conclave, held in Mumbai on July 15, 2011. Jagran Group was the presenting partner of e4m Conclave.

Shubhangi Mehta Jul 18, 2011 10:10 AM

Transforming the destiny of the ‘Aam Aadmi’ is what ‘Kaun Banega Crorepati’ has always been about. With the show slated to go on air on August 15, 2011, Sony has begun a campaign buzz around the show, and the focus is once again on the common man and how the show can transform his life...

Shubhangi Mehta Jul 15, 2011 9:10 AM

Sonal Dabral, Executive Creative Director - Asia, Bates 141, and Roopak Saluja, Co-Founder & Managing Director, Bang Bang Films and Jack in the Box Worldwide, will be part of the jury (TV/ Cinema/ Online Film) for the London International Awards.

Shubhangi Mehta Jul 14, 2011 10:03 AM

Quadrant Communications has been assigned the advertising and communication duties of Balaji’s Institute of Creative Excellence (ICE). The win comes on the back of a multi-agency pitch that saw the participation of five agencies.

Shubhangi Mehta Jul 14, 2011 8:32 AM

Even as the FM industry is trying to gain a stronger foothold, Venturenet Partners has decided to veer off and fill in the gaps with a new way to engage with the audio domain.

Shubhangi Mehta Jul 7, 2011 9:40 AM

Radio Jockeys or RJs have gone from being just another programme announcer to becoming the voice of a radio channel. They create the pull and the binding factor for the FM station, building relationships with the listeners in the process. e4m speaks with some of India’s leading RJs to find out how this profession has evolved and what goes behind a great programme...

Shubhangi Mehta Jul 5, 2011 10:50 AM

Travelxp HD, touted as India’s first and only channel dedicated solely to travel, has a lot lined up in terms of marketing and strategy push.

Shubhangi Mehta Jul 5, 2011 9:08 AM

Kaya Skin Clinic has appointed Salt Brand Solutions as its new creative partner. The development comes in the wake of a multi-agency pitch.

Shubhangi Mehta Jun 28, 2011 8:32 AM

Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. campaign.

Shubhangi Mehta Jun 25, 2011 8:19 AM

Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. campaign.

Shubhangi Mehta Jun 24, 2011 1:19 PM

On Thursday, June 23, 2011, Ogilvy offices around the globe are paying tribute to someone believed by many to be the advertising industry’s only legend – David Ogilvy – on his birth centenary.

Shubhangi Mehta Jun 23, 2011 9:33 AM

In Design Lions 2011, 12 Indian entries have made it to the shortlist. Mudra Communications leads the chart with six entries. TapRoot India, TBWA\India, Ogilvy & Mather India, Sorento Healhcare, Out of Box and Happy Creative Services have one entry each in the shortlist.

Shubhangi Mehta Jun 22, 2011 9:37 AM

McCann Worldgroup is the only agency from India that has managed to make it to Radio Lions shortlist. With two pieces of work for Onida DVD Players and one for Radio Mirchi, the agency has a total of three shortlisted entries.

Shubhangi Mehta Jun 21, 2011 9:51 AM

Deadline Advertising has recently bagged four new accounts – Kanchan International Ltd (Marlex), Darvesh Industries, EMDI Institute of Media and Communications, and Girias Investments. The cumulative account size has been pegged at upwards of Rs 27 crore.

Shubhangi Mehta Jun 21, 2011 9:39 AM

On a melancholy monsoon day, sitting couched in her chair, Shubhangi Mehta wonders what to write in her Reporter’s Dairy, until struck by highfalutin argots of the chores of the modest, mellow yet poignant lives as reporters in exchange4media…

Shubhangi Mehta Jun 18, 2011 8:42 AM

Leo Burnett is ready with its 24th Cannes Predictions, providing a glimpse into what to expect at the industry’s most prestigious event this year.

Shubhangi Mehta Jun 17, 2011 8:16 AM

iPops has been witness to the birth of the new genre in art, as KV Sridhar, one of India’s advertising legends and an acclaimed artist, showcases a collection of 28 paintings created on iPad.

Shubhangi Mehta Jun 13, 2011 8:09 AM

Ponds came up with a distinctive campaign featuring the heartthrobs of the industry- Farhan Akhtar, Ranvijay and Chang. The tag line for the campaigns says ‘for the girls who enjoy everything under the sun but cricket’.

Shubhangi Mehta Jun 13, 2011 8:04 AM

KV Sridhar aka ‘Pops’, National Creative Director, Leo Burnett, is ready to share with the world ‘iPOPS – a preview’, an exhibition of his paintings executed on the iPad and printed on canvas.

Shubhangi Mehta Jun 7, 2011 8:26 AM

In a bid to gain a strong foothold in the branded wafers market, Parle has increased its marketing spends by 20 per cent and is aggressively focusing on its core youth TG.

Shubhangi Mehta Jun 7, 2011 8:24 AM

Following Emami appointing Rediffusion Y&R as its creative AoR, Kaya Skin Clinic is on the lookout for a new creative partner and will be inviting some agencies for a pitch.

Shubhangi Mehta Jun 3, 2011 8:24 AM

Advertising in India has been peppered with international ads adapted to the Indian context. While concepts like ‘Dirt is good’ (‘Daag Achche hain’) have worked, there are others that fell flat. e4m finds out what India’s creative brains think about such campaign, what works and does not work...

Shubhangi Mehta Jun 2, 2011 1:55 PM

JWT India has rolled out a new campaign featuring actor Imran Khan to announce that Levi’s Signature is now Denizen.

Shubhangi Mehta Jun 1, 2011 8:51 AM

Adrian Miller, CCO - Delhi, JWT has quit the agency for “personal reasons”. The agency will revert to the earlier structure of five ECD's based on respective client needs.

Shubhangi Mehta May 31, 2011 8:18 AM

Creativity can be a barrier breaker for radio. Industry experts feel that creativity is about interaction and radio being a medium full of emotions and hardcore beliefs, it needs to adapt to what clients want.

Shubhangi Mehta May 27, 2011 12:09 PM

Though dynamic, current and topical, radio as a medium has not been able to emerge as a strong standalone medium. However, industry players remain bullish on the medium and call it a sunshine business.

Shubhangi Mehta May 27, 2011 8:47 AM

Shivanand Mohanty, National Creative Director, Dentsu Communications has put in his papers.

Shubhangi Mehta May 26, 2011 8:21 AM

As Head of South and Southeast Asia at MediaCom, Divya Gururaj will be reporting to Asia Pacific CEO Alex Crowther and will help markets drive growth with business planning, new business, investment plans and day to day operations.

Shubhangi Mehta May 26, 2011 8:19 AM

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 25, 2011 4:09 PM

Birla Tyres has assigned its creative duties to Dentsu Communications following a multi-agency pitch. Birla Tyres also plans to hand over its media mandate to Dentsu.

Shubhangi Mehta May 25, 2011 8:21 AM

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 24, 2011 3:44 PM

Levi Strauss & Co’s decision to replace its brand Signature with Denizen sees the apparel company all geared to take the competition head on. Along with agencies Madison Media and JWT, Levi’s is going the whole hog in advertising the brand...

Shubhangi Mehta May 24, 2011 8:24 AM

The main idea of Franklin Templeton’s communication strategy is to have messages that are simple, clear and relevant to the common retail investor...

Shubhangi Mehta May 23, 2011 8:35 AM

 ‘Kuch meetha ho jaaye’ to ‘khaane mein meethe ke baad kya hai’ Cadbury Dairy Milk endeavors to take the place of traditional Indian sweets - in this case, it's trying to squeeze into the dessert spot occupied by Indian sweets.

Shubhangi Mehta May 20, 2011 8:31 AM

JWT is the sole Indian agency to bag a Gold at the Clio Awards 2011. McCann Worldgroup took home three Bronzes. Leo Burnett and Rediffusion Y&R also bagged Bronzes.

Shubhangi Mehta May 19, 2011 8:33 AM

Ogilvy & Mather’s three-campaign push for Bank of India reiterates the ‘real relationships’ peg of the bank.

Shubhangi Mehta May 18, 2011 9:09 AM

Keeping its new generation youth TG in mind, Levi Strauss & Co has replaced its brand Signature with a new brand called Denizen. This is the first brand in the history of Levis that has not been launched in the US.

Shubhangi Mehta May 18, 2011 7:10 AM

The winners for the Asian Marketing Effectiveness (AME) Awards 2011 have been announced. Ogilvy & Mather India leads India tally with seven metals. BBDO India follows with five. Other winners are Mindshare India, DDB Mudra and Dentsu.

Shubhangi Mehta May 17, 2011 9:41 AM

 Ogilvy &Mather has created three campaigns for bank of India. The campaigns are for Bank of India Home Loans, Bank of India Personal Loans and Bank of India Car Loans.

Shubhangi Mehta May 16, 2011 8:19 PM

The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.

Shubhangi Mehta May 16, 2011 9:16 AM

Well, this was one of ‘those’ weeks, writes Shubhangi Mehta, when she was unwell, stories did not materialise, comments were not forthcoming for reports and there were some misses too…

Shubhangi Mehta May 14, 2011 8:53 AM

Triton Communications’ three-ad campaign to promote Vadilal ice-cream’s three flavours comes at the right time to beat the scorching summer heat.

Shubhangi Mehta May 12, 2011 9:28 AM

Real estate company Runwal Group is looking to further strengthen its relationship with customers with a renewed focus on people with a new brand identity and philosophy.

Shubhangi Mehta May 11, 2011 11:28 AM

Ogilvy Mumbai has announced that it will be hosting Portfolio Night 9 in Mumbai this year. The event will take place simultaneously around the world on Thursday, May 26, 2011.

Shubhangi Mehta May 10, 2011 9:04 AM

Pidilite has assigned the creative mandate for its brand Rangeela to Law & Kenneth, even as the major chunk of their creative business continues to be handled by O&M. Triton is the incumbent agency.

Shubhangi Mehta May 6, 2011 8:22 AM

Sriram Kilambi, who has been the Senior Vice-President and Cluster Head, ENIL Mumbai, has been promoted as Marketing Head for Radio Mirchi.

Shubhangi Mehta May 5, 2011 8:57 AM

“Digital unquestionably has complemented radio,” says Apurva Purohit, CEO, Radio City, as she shares how the FM player is leveraging the digital medium to boost listenership...

Shubhangi Mehta May 5, 2011 8:39 AM

Shortlists for Clio Awards 2011 have been announced. Eight Indian entries have made it to the shortlists, led by McCann Worldgroup. Rediffusion Y&R and Leo Burnett India follow.

Shubhangi Mehta May 5, 2011 8:22 AM

P Subramanian has joined OTS Hyderabad as Vice President. He moves from O&M Chennai, where he was Head of Client Servicing.

Shubhangi Mehta May 3, 2011 8:53 AM

Law & Kenneth has been assigned the creative mandate for ADD Gel, makers of writing instruments. Karishma Initiative is handling the media duties.

Shubhangi Mehta May 3, 2011 8:46 AM

Radio’s digital strategies need to be well thought out and not a hastily compiled series of social media initiatives or websites. A look at how radio can leverage the digital medium profitably…

Shubhangi Mehta May 2, 2011 8:45 AM

Law & Kenneth has been assigned the creative mandate for The MobileStore, a one-stop mobile solutions shop. McCann Erickson was the incumbent agency.

Shubhangi Mehta May 2, 2011 8:39 AM

Usha International Ltd has invited agencies for a media pitch, as per industry sources. The presentations are slated to begin in a couple of weeks’ time.

Shubhangi Mehta Apr 29, 2011 8:59 AM

Tapping into the cricket craze, Mentos has rolled out two campaigns as part of its digital initiatives around the recently concluded ICC Cricket World Cup. OgilvyOne is the agency on the campaigns.

Shubhangi Mehta Apr 28, 2011 9:00 AM

Ignite Mudra has come up with a series of new campaigns for Symphony Coolers, which come with remote control. The ads ask people to ‘Pade Raho na Yaar’.

Shubhangi Mehta Apr 27, 2011 11:50 AM

Tanishq and Lowe Lintas have fashioned a new and unique campaign on diamonds featuring Amitabh Bachchan and Jaya Bachchan.

Shubhangi Mehta Apr 26, 2011 8:43 AM

The shortlisted agencies for AME Award 2011 have been declared. This year, O&M leads with the maximum number of shortlists from India. BBDO’s W.A.L.S. (Women Against Lazy Stubble) campaign has scored big once again.

Shubhangi Mehta Apr 26, 2011 8:42 AM

National television, radio channels and main line commercial channels are allotting time for social awareness campaigns. What is the story behind this? Here is what the experts think.

Shubhangi Mehta Apr 26, 2011 8:39 AM

Grey’s Delhi branch has been assigned the creative mandate for Fujifilm following a multi agency pitch. Agency officials have confirmed the win to e4m.

Shubhangi Mehta Apr 25, 2011 11:32 AM

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.

Shubhangi Mehta Apr 22, 2011 8:41 AM

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.

Shubhangi Mehta Apr 21, 2011 11:35 AM

The D&AD has invited Ogilvy’s Piyush Pandey to be the ambassador of its newly launched initiative White Pencil. In another development, Pandey has also been invited by the Berlin School to be Godfather of Piyush Pandey Class.

Shubhangi Mehta Apr 20, 2011 8:37 AM

Three Golds at the Creative Abbys 2011 - all for Radio - has Leo Burnett stressing on the importance of radio in the marketing mix. An exclusive conversation with KV Sridhar…

Shubhangi Mehta Apr 20, 2011 8:34 AM

Post resigning as CEO of Euro RSCG, Suman Srivastava has got together with Saad Khan, Saloni Singh and Glen Flaherty to start a new venture, a marketing consultancy called Marketing Unplugged.

Shubhangi Mehta Apr 19, 2011 9:19 AM

Bharat Petroleum Corporation Ltd is conducting its annual advertising review. The first round of presentations began on April 15, 2011.

Shubhangi Mehta Apr 18, 2011 8:19 AM

“All work and no play at GoaFest has made Shubhangi a dull girl”-Not exactly! Shubhangi Mehta explains what GoaFest fun is all about…

Shubhangi Mehta Apr 16, 2011 7:56 AM

An interesting initiative preceding GoaFest 2011 was AAAI and ASCI’s collaborative effort ‘Creativity with Conscience’ (CWC). exchange4media speaks to winning team Motley Crew’s Abhishek Singh and Ankita Saikia on the experience.

Shubhangi Mehta Apr 15, 2011 8:18 AM

Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’

Shubhangi Mehta Apr 14, 2011 9:18 AM

Following a multi-agency pitch, Quadrant has bagged the creative duties of Paranjape Schemes (Construction) Ltd.

Shubhangi Mehta Apr 14, 2011 9:09 AM

Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’

Shubhangi Mehta Apr 13, 2011 4:36 PM

After acquisitions in Greater China and Russia, Ketchum, one of the world’s largest global public relations consultancies, has now acquired a majority stake in Sampark PR.

Shubhangi Mehta Apr 13, 2011 8:47 AM

Celebrations are in order as agencies enjoy the fruits of their hard work, duly recognised at the Creative Abby. Mudra Communications bagged the highest number of metals, while Ogilvy India was the only agency to take home a Grand Prix this year. Leo Burnett, McCann Worldgroup, Contract Advertising and CreativeLand Asia are other agencies that performed well.

Shubhangi Mehta Apr 11, 2011 8:41 AM

Day 2 marked some interesting and diverse sessions that saw on LiquidThread’s Brian J Terkelsen speak on ‘Marketing Future’, Charlie Crowe shared what Festival of Media was all about, while Neeraj Nayar highlighted some latest trends in advertising.

Shubhangi Mehta Apr 9, 2011 8:58 AM

Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.

Shubhangi Mehta Apr 9, 2011 8:11 AM

Srinivasan Swamy, Rajiv Dube and Mayank Pareek deliberate on whether the advertising agencies are ready for the new decade…

Shubhangi Mehta Apr 8, 2011 9:01 AM

Coffee brands are doing it and so are brands as diverse mango drinks, mobile phones, even a candy brand – going bold, that is. Advertising is no longer shying away from the sensuous and the bold just got bolder, but where does one draw the line? e4m finds out.

Shubhangi Mehta Apr 7, 2011 8:33 AM

Is it the new celebrity replacement in the advertising world or merely a ‘of the moment’ hype? The truth is that animated advertising is slowly coming out of the drawing boards and creating a colourful imagery for brands that people recall.

Shubhangi Mehta Apr 6, 2011 9:13 AM

With the brand promise of ‘Karein wohi jo ho aapke liye sahi’, Tata Capital has been differentiating itself. Veetika Deoras, Deputy VP, Brand Marketing and Corp Comm, Tata Capital, talks about the brand’s development and using customer centricity to one’s advantage…

Shubhangi Mehta Apr 5, 2011 8:32 AM

After last year’s unique OOH formula, Creativeland Asia and Parle Agro are back with a new ‘reality TVC’ for Frooti, which continues to spread its message of ‘Why Grow Up’.

Shubhangi Mehta Mar 21, 2011 9:09 AM

Even as the nation celebrates Holi, radio stations have lined up a series of programme initiatives to enhance the festive quotient with ‘music and masti’.

Shubhangi Mehta Mar 19, 2011 8:12 AM

Over the last 22 years, Buchanan Group has developed an advertising process that relies on ‘back-to-basics’ format. Tim Buchanan and Sanjeev Singhai share the company’s growth strategy.

Shubhangi Mehta Mar 18, 2011 9:21 AM

Radio City 91.1 FM has seen growth across all markets in IRS 2010 Q4 despite de-growth in the category. Radio City has seen escalation in Gujarat and South markets.

Shubhangi Mehta Mar 18, 2011 9:02 AM

Hello FM has been roped in as the official radio partner for the IPL team of Chennai Super Kings for the third year in a row.

Shubhangi Mehta Mar 17, 2011 11:22 AM

Equus Red Cell has announced a strategic partnership with Kolkata-based one/one design, wherein both firms will collaborate over geographies to work for their clientele.

Shubhangi Mehta Mar 17, 2011 9:54 AM

With K&L Arms as its creative partner, Alliance as its media AOR and Priyanka Chopra as brand ambassador, Nikon has a 360-degree marketing plan ahead.

Shubhangi Mehta Mar 16, 2011 9:01 AM

After becoming the ‘Manoranjan ka Baap’, IPL is back the fourth time and is calling for a 51 days ‘Bharat Band’

Shubhangi Mehta Mar 15, 2011 9:19 AM

In conversation with e4m, Gordan Pincott, Chairman – Global Solutions, Millward Brown, speaks about molding research according to changing market needs, tackling clients of conflicting nature, and more…

Shubhangi Mehta Mar 11, 2011 8:21 AM

Umesh Rao, Senior Vice President & Chief Marketing Officer, Reliance Digital TV shares his views on the growth and placement of Reliance Digital TV.

Shubhangi Mehta Mar 9, 2011 7:40 AM

Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.

Shubhangi Mehta Mar 9, 2011 7:38 AM

Radio is all set to salute the fairer sex on International Woman’s Day.

Shubhangi Mehta Mar 8, 2011 10:47 AM

Mudra North & East has come up with a unique campaign for Centre for Social Research (CSR) that highlights the plight of the girl child and seeks to promote a gender-just society.

Shubhangi Mehta Mar 8, 2011 10:46 AM

Quadrant Communications registered a growth of 25-30 per cent in 2010 and is looking to further consolidate that growth in 2011. Quadrant’s Rajan Narayan and Puneet Garg share how…

Shubhangi Mehta Mar 7, 2011 3:51 PM

Tata Capital Ltd debuted its new TVC on February 28, 2011, along with the Oscars 2011. The TVC, sporting the tagline ‘Karein wohi jo aapke liye sahi’, takes Tata Capital’s consumer engagement to newer heights.

Shubhangi Mehta Mar 4, 2011 7:19 AM

‘The ZooZoos’ are back after a gap of almost two years with the new ‘Super ZooZoo’ commercial, which promises to be faster, smarter and better.

Shubhangi Mehta Mar 2, 2011 7:38 AM

From anthems to on-ground activities – radio has been searing the airwaves with Cricket World Cup buzz. Red FM’s Cup’s too runneth over with cricket-related content.

Shubhangi Mehta Mar 1, 2011 7:24 AM

In conversation with exchange4media, ad-film maker Pradeep Sarkar speaks about the changing scenario of ad-film making in India, his production house Apocalypso Filmsworks and the ‘big idea’.

Shubhangi Mehta Mar 1, 2011 7:16 AM

Fevicol is back with its new campaign, which retains the norm of simplicity accompanied with cuteness and humour of the earlier ads.

Shubhangi Mehta Feb 28, 2011 7:56 AM

Quantum Market Research Pvt Ltd has decided to take the next big leap after 20 years in thought leadership with the launch of Quantum 360.

Shubhangi Mehta Feb 25, 2011 9:39 AM

“The only idea we have, which I think is a huge idea, is JWT’s client list,” says Tarun Chauhan on JWT’s expectations from 2011.

Shubhangi Mehta Feb 25, 2011 9:00 AM

While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.

Shubhangi Mehta Feb 24, 2011 10:20 AM

With Dhunji Wadia at the helm as President and Rahul Jauhari joining as National Creative Director, Everest Brand Solutions is all set for 2011.

Shubhangi Mehta Feb 23, 2011 7:32 AM

Rahul Jauhari has been roped in as National Creative Director at Everest Brand Solutions. He moves from Pickle Lintas.

Shubhangi Mehta Feb 22, 2011 1:34 PM

While television and print have gone all out in their World Cup activities, not to be left behind, radio, too, is being looked at as a medium for some innovative advertising.

Shubhangi Mehta Feb 22, 2011 9:37 AM

Following a multi-agency pitch, Talwalkars Better Value Fitness Ltd has appointed Carat as its media partner and Guava Creative as its creative partner.

Shubhangi Mehta Feb 18, 2011 8:54 AM

Quadrant Communications has bagged the creative mandates of Keys Hotels & Resorts, Faber-Castell and Cinemax.

Shubhangi Mehta Feb 16, 2011 9:20 AM

With over 150 sponsors and non-sponsors associating with the ICC World Cup 2011, a lot is riding on the cricket extravaganza. For brands it’s a fight to break through the clutter.

Shubhangi Mehta Feb 16, 2011 7:12 AM

GoaFest 2011 has tied up with ASCI in a bid to promote ‘advertising with a conscience’. Subhash Kamat, Managing Partner, BBH India, gives his views on this association.

Shubhangi Mehta Feb 15, 2011 7:10 AM

Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?

Shubhangi Mehta Feb 11, 2011 7:20 AM

The iconic Singapore Airlines girl is there and so are the exotic visuals from around the world, however, the airline’s latest ad leaves a sense of déjà vu.

Shubhangi Mehta Feb 10, 2011 7:18 AM

Radio today has significantly grown as a marketing medium. Aditya Birla Financial Services Group is one such group successfully tapping the medium.

Shubhangi Mehta Feb 9, 2011 7:44 PM

After opting for EBS as its creative agency, GoAir is looking forward to a whole new marketing strategy. Rahul Deans, Head - Marketing, GoAir, shares the airline’s plans…

Shubhangi Mehta Feb 9, 2011 7:20 AM

The industry came out to applaud the under-30 talent in advertising, media and marketing at the Young Achiever’s Awards, held by the Ad Club Bombay.

Shubhangi Mehta Feb 8, 2011 7:41 AM

Has radio been able to shake off the sluggishness as a marketing medium? Future Generali is effectively using radio for its promotion activities and showing the way…

Shubhangi Mehta Feb 8, 2011 7:32 AM

Deciphering India is a tough proposition even for Indian creative heads, in such a scenario, what value addition can expat creative heads bring?

Shubhangi Mehta Feb 7, 2011 7:16 AM

Social service solutions company Punya Karma has been pioneering the concept of drawing up blueprints to help NGOs strategise and raise funds.

Shubhangi Mehta Feb 4, 2011 7:12 AM

Rachita Chowdhury, who had spent 14 years in advertising at Ogilvy India, has recently moved to Apocalypso Filmsworks, headed by Pradeep Sarkar, as a producer.

Shubhangi Mehta Feb 1, 2011 9:00 AM

Nakul Chopra, CEO, Publicis South Asia, speaks on the agency’s year gone and roadmap for 2011.

Shubhangi Mehta Feb 1, 2011 8:35 AM

Keeping in mind India’s diverse culture and following the policy of ‘Consumer want to be spoken to in their own language’, Ogilvy Dakshin has been helping brands connect better with consumers in South India.

Shubhangi Mehta Jan 28, 2011 7:31 AM

The ad-frat has welcomed the addition of the ‘Creative Effectiveness Awards’ category at the 2011 Cannes Lions and said it validates creativity. Jean-Marie Dru, Chairman, TBWA Worldwide, will chair the jury at the 2011 Cannes Lions Festival.

Shubhangi Mehta Jan 28, 2011 7:27 AM

The 3rd National Conference on Digital Commerce highlighted key issues, challenges and opportunities for the growth of e-commerce in India.

Shubhangi Mehta Jan 27, 2011 7:34 AM

TME Mumbai has appointed Chetan Ahuja as General Manager, industry sources have confirmed. He took charge from January 17, 2011. Prior to this, Ahuja was with Media Directions.

Shubhangi Mehta Jan 24, 2011 7:19 AM

Navroze Hodiwala, who has been in the Mumbai media panorama from the past 13 years, is all set to join Allied Media as General Manager, Strategy, Percept Media.

Shubhangi Mehta Jan 22, 2011 8:06 AM

With an experience of a little over a month and having tasted her first breaking news, Shubhangi Mehta is finally getting a hold of what she is actually doing.

Shubhangi Mehta Jan 22, 2011 7:09 AM

Navroze Hodiwala who has been in the Mumbai media panorama from the past 13 years is all set to join allied media as General Manager, Strategy, Percept Media.

Shubhangi Mehta Jan 21, 2011 2:24 PM