Quikr has appointed Scarecrow Communications as its advertising solutions agency following a multi-agency pitch. MPG has been assigned the media duties of Quikr, a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.
AMO (Analysing Marketing Opportunities) Communications, an ad agency set up in 2000 in a joint venture between Percept and Hakuhodo Inc, has bagged the creative mandate for News Express, a new Hindi news channel, which will go on air from July 28, 2011. The win comes on the back of a multi-agency pitch.
Cannes Lions has withdrawn the Silver and Bronze Lions won by Moma Propaganda São Paulo, Brazil, for the agency’s inability to provide proof that the campaigns ran and were legitimately created for a fee-paying client.
Mudra North & East has won the creative duties of Policybazaar.com, India’s biggest online insurance aggregator. The win comes on the back of a pitch process that included eight agencies. The size of the business is estimated to be Rs 22 crore.
Sanjay Sipahimalani, popularly known as ‘Sippy’ in the industry, has put in his papers at Bates 141. He is joining Percept H as Executive Creative Director and will be reporting into Ryann Menezes, NCD, Percept H.
ZEEL has reported total revenues of Rs Rs 6,983 million for Q1 FY12, a growth of 3.1 per cent. Net profit for the quarter ended June 30, 2011 stood at RS 1,302 million.
All newspapers of the Deshdoot Group, including Deshdoot, Sarvamat and Deshdoot Times, are now available on all platforms, including the Web, mobile, Facebook, and even as mobile apps on iPhone, iPad, Android and Blackberry.
Frooti was the first mango drink to be launched in tetrapak and targeted the kids. After 26 years, it has come a full circle and wants the generation grown up on Frooti to never grow up.
Following the Consumer Complaints Council (CCC) meeting convened recently to take a view on the various deodorant ads running on TV networks, the CCC has upheld complaints against three ads – Axe, Zatak and Set Wet deodorants.
RTL Group SA and RTL Group Beheer BV, part of Bertelsmann AG, has got the green signal from the Foreign Investment Promotion Board (FIPB) for its proposed FDI for its television joint venture with Reliance Broadcast Network Ltd.
Hindi GEC Colors has lined up some big plans for its marquee format show – ‘Bigg Boss’. This year, the channel has signed up Salman Khan and Sanjay Dutt as hosts for ‘Bigg Boss Season-5’.
There’s more churn in The Hindu, close on the heels of Siddharth Varadarajan’s appointment as Editor of the paper, in protest, N Ravi, Editor of The Hindu, has resigned, along with Executive Editor Malini Parthasarathy and Joint Editor Nirmala Lakshman.
Melon Media, the newly-formed media services outfit under Crayons Communication group (erstwhile Crayons Advertising), has bagged the media duties of Floriana Group. The account size is estimated to be worth Rs 25 crore.
Digiworld, the electronic retail business of the Videocon Group, has handed its creative mandate to Triton Communications. The win comes sans any pitch process. Pickle Lintas was the incumbent on the account.
By and large the solution that clients seek is a holistic solution, but our approach to brands and solutions is slightly different. It is more driven by what do we do to energise our consumers into action… whatever we do – whether it is a television message or on ground or online, needs to give consumers the chance to touch, feel, experience, and talk about it. Thus, our solutions will always have an engagement platform and an activation platform attached to whatever scale or level or budget is required for that particular category.