Ashish Jha
editor@exchange4media.com
@Ashish Jha
Authors
Mobile - the new cost-effective media vehicle in rural areas
Nirmallya Roychowdhury spoke on various challenges that a marketer faces at the rural level at the Pitch CMO Summit, presented by Jagran Group.
‘If a brand stops being a challenger, it loses its DNA’
Srinivas Murthy, Coca-Cola, spoke on ‘Contesting in a cluttered market: Creating fresh brand strategy’ at the Pitch CMO Summit, presented by Jagran Group.
Pitch Exclusive: Pepsi-Tata offering Lehar Gluco Plus to target BOP consumers
NourishCo Beverages, a PepsiCo- Tata Global Beverages joint venture, is seeking to create a new category with its fortified energy drink, Lehar Gluco Plus, which is targeted
Pitch Exclusive: Organised retail turns to Bharat
While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised retail is also emerging as new fancy in rural India. A look at how some of the big organised players are tapping on the emerging retail opportunities in rural markets.
Pitch Exclusive: The Mango Mania
Frooti was the first mango drink to be launched in tetrapak and targeted the kids. After 26 years, it has come a full circle and wants the generation grown up on Frooti to never grow up.
It's cool to drink tea, or is it?
Hot is what symbolises tea in India. But soft drink giants PepsiCo and Coca-Cola, along with FMCG giants, Unilever and Nestle, respectively, are hoping change this perception.
Pitch Exclusive: Marketers & teleshopping: The Live Deal
Marketers are flirting with TV shopping channels as a distribution platform. Can the medium become a consistent affair for brands?
Mobile phone next wave for Digital OOH: Tom Green
“Digital Out of Home brings along various options where advertisers can actually engage with their potential customers,” says Tom Green, President, Life Pattern Digital.
Media keeping pace with advertiser, audience preferences
While the Pitch Madison Media Advertising Outlook 2011 reflected a bullish growth of 27 per cent for the media-advertising industry in 2010, key industry experts believe the momentum is likely to continue this year as well.
Will Kizashi find space on Indian roads?
Maruti Suzuki has aimed big with Kizashi, its latest offering in the luxury car segment in the country. But will the car be able to beat perception and competition?
Not just froth: The art & science of coffee marketing
With global coffee chains bullish on India, ‘experience in a coffee cup’ is taking on a new meaning. A look at how the coffee chains are creating a stir.
Consumers, not companies, own brands: Subhinder Singh Prem, Reebok India
Reebok India’s Managing Director, Subhinder Singh Prem presented examples of engaging the youth and being “young” in a company’s marketing approach.
HDFC Standard Life unveils new corporate identity at Pitch CMO Summit
Amid the insightful sessions and addresses, the Mumbai leg of the Pitch CMO Summit 2010, held on November 16, saw a buzz of excitement when Sanjay Tripathy, Executive Vice President and Head – Marketing, HDFC Standard Life, unveiled the company’s new logo and corporate identity at the event.