The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such development and stated to be a rumor.
For brands, marketing efforts around online cricket games have paid off well during the IPL, even while the tournament had a lukewarm response on television this year.
Marketers are flirting with TV shopping channels as a distribution platform. Can the medium become a consistent affair for brands?
With the appointment of Rohit Ohri as Executive Chairman, Dentsu India Group’s top structure would see some changes.
Mobile ad network Buzzcity served 10.5 billion ad impressions globally in May, the first time they have reached this figure. According to the company, a large percentage of the audience are still not using smartphones, and as cheaper featurephones get more sophisticated, advertisers would do well to not lose sight of them.
UTV Interactive announced today the promotion of Lavina Tauro to Senior Vice President, Voice Products, Interactive – UTV. Tauro has been working with UTV interactive already, and her focus will be on exploiting content in new ways on the voice platform.
Ching’s Secret partnered with Gametantra, the casual games unit of Dhruva Interactive, to create a co-branded game called Ching’s Conga Bugs. Conga Bugs is sold as a $6.99 download, but the advergame will be distributed free along with leading technology magazine Digit.
The Karpoor Chandra Kulish International Award for Excellence in Print Journalism – 2009 was awarded to the team of ‘The New Crusading Guide’, a daily newspaper from Ghana.
<span style="font-family: Calibri, sans-serif; font-size: 15px" class="Apple-style-span">Standard Chartered Consumer Banking announced it has appointed seasoned international banker Sanjeeb Chaudhuri as Regional Head, South Asia and as Group Chief Marketing Officer for Consumer Banking.</span> <p class="MsoNormal"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-fareast-language: KO; mso-bidi-language: TH; mso-ansi-language: EN-US"><o:p></o:p></span>
JWT India has announced the exit of Rohit Ohri, who was heading the agency’s Delhi operations as Senior VP & Managing Partner. Ohri is headed to Dentsu India Group as Executive Chairman.
Mid Day is planning to focus more on issue-based edit driven campaigns from June 2011 onwards and will have dedicated coverage and campaigns on the various issues that impact people.
Amar Ujala group is in aggressive mode for 2011. Besides a dedicated BTL division called ‘Touch Point’, the group will be launching two magazines as well as a youth-centric newspaper soon.
In a candid conversation with exchange4media, Rohit Ohri speaks on his decision to exit JWT and join Dentsu India as Executive Chairman, Dentsu India Group.
A joint study by Starcom MediaVest Group and ShareThis analyses seven billion shares, across 300 million monthly users and 1000 publishers to uncover sharing truths for marketers.
In a strategic move to capture a significant share of the growing sports market, Zzebra Public Relations has launched Zzebra Sports, touted as the country’s first integrated sports communications firm.