While English newspapers have been able to attract more readers in a year’s time, reporting a growth of 33.33 per cent as per IRS 2011 Q1 data, Hindi dailies have de-grown in the state, losing nearly 1.60 lakh readers...
Barring Punjab Kesari, all Hindi dailies in Chandigarh have witnessed decline in their AIR numbers as per the IRS 2011 Q1 data. The story is not a happy one for Punjabi dailies as well...
While the fate of monthly and weekly magazines remains unchanged in Goa as per the IRS 2011 Q1 data, fortnightly magazines have charted a growth path in their AIR...
Vaibhav Modi, Head - Non Scripted Entertainment at Endemol India, has quit the company and is serving his last month there. He had joined Endemol India three and a half years ago and has been instrumental in producing shows like ‘Dadagiri’, ‘Big Switch’, ‘Jo Jeeta Wohi Superstar’, ‘Oye it’s Friday’, ‘Chak Dhoom Dhoom’, ‘Chhote Miyan’ and others on various entertainment channels.
As per industry experts, over the last two years, media investments in the auto category have grown by 60-70 per cent y-o-y. What has prompted the auto sector to up its marketing budget for print media? exchange4media analyses...
Till a decade back, brands could boast of die hard brand loyalists. With a plethora of choices, the days are gone. Can brands revive loyalty? The bigger question, however, could be - How?
WPP has been recognised as the Holding Company of the Year by judges at the Cannes Lions International Festival of Creativity 2011. Omnicom and Publicis are the runners up on points.
Zee Marathi has expanded its prime time slot from June 27, 2011 with the launch of its new offering – ‘Guntata Hriday He’ – aired on Monday to Saturday at 10.30 pm.
Viacom18 Media Pvt Ltd (an equal JV between Viacom Inc and the Network18 Group) has announced the appointment of Namrata Tata as National Head of Sales for Vh1 India. Tata will be responsible for driving Vh1 sales revenues across all markets. She will report into Ferzad Palia, Head, Vh1 India.
Rajdeep Bhattacharyya has joined Madison Media as Director, Digital in Delhi. He was earlier Senior Account Director at Wunderman International’s India office.
With its Indore edition, DNA claims to have reached to total print run of over 1 million copies. The paper is now gearing up to celebrate six years in the market.
After almost a year since its entry in Chhattisgarh with its Raipur and Bhilai editions, Patrika launched its Bilaspur edition last week – its third edition in the state.
L’amour Advertising, a Nagpur-based agency, has added three new accounts to its kitty in the last two months, including two Public Sector Units, following multi-agency pitches that saw the participation of various state and regional agencies.
Kaya Skin Clinic has appointed Salt Brand Solutions as its new creative partner. The development comes in the wake of a multi-agency pitch.
Post Taproot India working on the ICC World Cup campaign for Pepsi, the agency has now been officially appointed as the roster agency for PepsiCo’s beverage brands.