Date-wise News

Rahul Jauhari has been roped in as National Creative Director at Everest Brand Solutions. He moves from Pickle Lintas.

Shubhangi Mehta Feb 22, 2011 1:34 PM

While television and print have gone all out in their World Cup activities, not to be left behind, radio, too, is being looked at as a medium for some innovative advertising.

Shubhangi Mehta Feb 22, 2011 9:37 AM

TAM Sports data shows that ratings for the six-metro market of the first match of the ICC Cricket World Cup 2011 (India vs Bangladesh) has a gross rating of 7.8 TVR, with a peak rating of 12.48 TVR.

Fatema Rajkotwala Feb 22, 2011 9:23 AM

Sanjay Reddy, Senior VP, Sun TV Network. Business Head, Telugu Cluster, analyses the Andhra Pradesh TV space and the key developments over the years.

Sanjay Reddy Feb 22, 2011 9:21 AM

Free Facebook plugin Socioclean offers to clean up one’s public profile and remove all offensive content.

e4m Desk Feb 22, 2011 8:57 AM

Following a multi-agency pitch, MEC India has been awarded the FlipKart media biz.

e4m Desk Feb 22, 2011 8:33 AM

Godfrey Philips India has appointed Ignitee Digital Solutions as their official digital media agency.

e4m Desk Feb 22, 2011 8:27 AM

Mint and Bloomberg UTV have entered into a strategic content alliance under which they will share content with each other on a daily basis, and undertake various joint editorial initiatives.

e4m Desk Feb 22, 2011 8:25 AM

GroupM and Quasar have joined hands to build an integrated digital media agency network, and Quasar will now align its media units under GroupM Interactions management.

exchange4media Mumbai Bureau Feb 22, 2011 8:23 AM

The Indian Oil Corporation Ltd (IOCL), Orissa has invited advertising agencies for empanelment, according to reliable sources in the industry.

Preeti Hoon Feb 22, 2011 8:20 AM

Indian autoblog Gaadi.com has been acquired by the MIH Group. Following this development, Gaadi co-founder Umang Kumar will take over as CEO of the website.

e4m Desk Feb 22, 2011 8:17 AM

Hindustan and Dainik Jagran have halved the cover price for their Bhagalpur (Bihar) editions, bringing price parity among the leading dailies in the market.

Nitin Pandey Feb 22, 2011 8:12 AM

Zodhita Health Solutions has assigned its creative mandate to Network Advertising. Starcom Worldwide is the media agency for the business.

Tasneem Limbdiwala Feb 22, 2011 8:09 AM

According to Ormax Media’s syndicated study on ICC World Cup – ‘Day After Cricket’ (DAC), Pepsi has emerged as the most-recalled brand advertised (unaided level).

Fatema Rajkotwala Feb 22, 2011 8:07 AM

One of the long term sponsors with ICC is Reliance Digital TV (RDTV), the Direct- to- Home (DTH) service provider.

Fatema Rajkotwala Feb 22, 2011 8:05 AM

The Delhi High Court has passed an order restraining all cable operators from illegally showing the ICC World Cup tournament through their cable networks.

e4m Desk Feb 22, 2011 7:25 AM

Unknown start-up Notion Ink has managed to sell its entire stock of Adam tablets globally without the accompanying buzz. A look at how it achieved this feat.

Gopal Sathe Feb 22, 2011 7:22 AM

Interactive marketing company EBS worldwide announced today the appointment of Jagdeep Kochar as Vice President and business head at the company. Kochar brings 11 years of experience in the IT industry, and before this has worked with both top tier MNCs and high profile start-ups in several key positions including business development, strategy, operations and project management across Healthcare, BFSI, media and entertainment industries.

e4m Desk Feb 22, 2011 6:56 AM

I believe that being a customer-centric industry, life insurance needs to aggressively leverage the digital space to increase customer connect; drive awareness; leverage data for analytics and tailored and customized services and products and build a reputation for the brand. This is especially relevant to create a positive perception about the brand to the consumer and enrich the overall brand experience. This is a strategic focus for Max New York Life which is helping us build increased loyalty towards the brand.

e4m Desk Feb 22, 2011 12:00 AM