Mahuaa News is planning to foray into Uttar Pradesh in mid-June. The group is also planning to come up with a national Hindi news channel in 2012. The group has already acquired licenses for all its planned TV channels.
Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’
TAM Sports data for Indian Premier League (IPL), season 4, shows that the inaugural match between Chennai Super Kings and Kolkata Knight Riders has rated 7.14 in the all India market for CS4+. While this number is higher than the previous inaugural matches, the second and third match numbers for IPL4 are more modest at 2.39 (DC vs. RR) and 4.95 (KTK vs. RCB).
Fever 104 FM has tied up with Mumbai Indians to support them during the IPL Season 4.
Moving away from the earlier ‘festival on the beach’, the recently concluded GoaFest 2011 was presented with a new look and feel. Martin Dacosta, CEO, SeventyEMG, the agency behind this new look, explains the work that went into it.
Bates141 has created a ZooZoo World in the prominent malls of Delhi and Mumbai over the weekends to promote Vodafone’s newly launched 3G services, reaching out to over 15,000 people over a period of one month.
Number of Internet users in rural India is likely to double by December 2011, suggests a new report by IAMAI and IMRB. Awareness is the biggest factor in this enabling growth.
Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi. The agency is also set to announce a big signing in Delhi in the next few days.
ITV, which has secured the UK broadcast rights for IPL, has partnered with TMS (Targeted Marketing Solutions), under which TMS will sell airtime for Asian advertisers.
Bharat Sanchar Nigam Ltd (BSNL), Rajasthan telecom circle, Jaipur has invited advertising agencies for a two-year empanelment.
New technology has the potential to change all advertising, and improve its effectiveness, particularly in an age of digital television, which makes even passive media interactive, says Kallol Borah, Founder and Director, Lukup Media.
New IPL entrant Pune Warriors received a shot in the arm with TVS Motor Company leading as team sponsors. The deal was stitched together by Creatigies Communications.
After acquisitions in Greater China and Russia, Ketchum, one of the world’s largest global public relations consultancies, has now acquired a majority stake in Sampark PR.
The better the results from organic search, the less you need to spend online in other mediums. So, what are the most important things to keep in mind?