Date-wise News
Update on Sun Network revamp: Tony D’Silva to be Group CEO; Sanjay Reddy, COO, Sun TV
Imagine TV seeks clarification from TAM over 'Zor ka Jhatka'
Talwalkars appoints Guava Creative Solutions and Carat
Noorings: World Cup here, where’s the Buzz?
CNBC-TV18 to live stream Union Budget on YouTube
Kajal Malik to head Brand Solutions Cell of Sakal Media
iZone International: Mediaquest launches ad network Dotmena
iZone International: News media driving talk on Twitter
Reliance Communications, Radio Netherlands ink pact
iZone International: Roundup of Day 3 @ Mobile World Congress
Span Communications launches dedicated OOH division
And more reality shows and formats on their way...
Alok Nanda & Co sets up design unit; ropes in Prasanna Sankhe
Hindware scouts for creative agency
Mudra Delhi nets 4 Jaypee brands; ac size Rs 40-50 cr
<b>Kamal Oberoi</b>, MD, M&C Saatchi
The crucial challenge is all about markets. It is all about being able to justify the fee or the revenue which the agency merits. I think that is the biggest challenge. There is tremendous pressure and if you are able to demonstrate the value which you add to the client’s business and therefore, justify what you truly deserve as remuneration. The challenge linked to that is to have people who have the capacity to deliver on that platform.