Ajit Thakur, Business Head, Sony Entertainment Television is moving out of the channel for personal reasons. Max’ Business Head Sneha Rajani would be replacing Thakur. In the meanwhile, Neeraj Vyas, Head of Sales of Sony has been appointed Business Head, Max.
In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.
Courtesy Pratiyogita Darpan, Hindi monthly magazine’s readership share, as per IRS 2010, has seen a rise this year.
The English dailies in Delhi did not see major changes in ranking as per IRS 2010 Q4. However, unlike Q3, overall readership has grown in the market.
Navbharat Times continues its lead in Delhi and NCR markets. In the top order, Hindustan and Punjab Kesari have seen growth in this round.
Four out of the top five English dailies have seen readership decline in Mumbai.
English dailies in India have seen a positive 2010 recording a quarter-on-quarter average issue readership growth.
The final quarter of 2010 has seen a steady upward rise in average issue readership numbers for nine out of ten Hindi daily publications in the country. The genre on the whole, has shown growth in each quarter.
After becoming the ‘Manoranjan ka Baap’, IPL is back the fourth time and is calling for a 51 days ‘Bharat Band’
NDTV India has served a notice to Aidem to end the ad sales arrangement with the company. It is understood that NDTV is in conversation with various companies, including STAR India, for its ad sales.
Scarecrow has won the creative duties of five Rupa brands - Frontline, Kidline, Euro, Thermocot & Bumchums.
It is learnt that Avik Chattopadhyay, stint as CEO India for Saffron Brand Consultants would end March 31, 2011.
Rajiv Gopinath, COO, Madison Media Infinity is expected to join MediaCom in China.
Fresh and Honest Café has tied up with Ignitee Digital Solutions for the website of their Lavazza BLUE premium coffee dispenser.
Hindi publication, Hindustan has seen one of its most successful years in 2010. exchange4media finds out what led to this…
Most IT marketing is not about selling just technology, because what you’re actually selling is a business decision; you’re selling technology for transformative purposes. So it’s not just about capturing eyeballs…Instead of selling a box of software and walking away, you first need to sell a vision, like the smarter planet initiative, and then find a way to fit the vertical, and then actually demonstrate the value that you are providing to your partners.