As it celebrates its 14th anniversary, ‘Cosmopolitan’ is planning to spread its wings in language magazine markets in coming years.
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
Intel has completed the acquisition of anti-virus maker McAfee. The company will continue to sell security products and services under their own brand, but will report to Intel’s Software and Services Group.
Bangalore-headquartered marketing analytics company RainMan has appointed analytic veteran CS Krishnakumar (KK) as its Director and Chief Analytics Officer.
Span Communications has ventured into film-making with the launch of Wonder Works Films. The first project is the children’s film ‘Satrangee Parachute’, which was released on February 25.
MediaCom has appointed Ivan Fernandes as their first Global Leader for Social Media Technology. He will ensure that clients have access to the greatest possible understanding of social media platforms.
Starcom MediaVest Chief Digital Officer Pushkar Sane has quit the media agency. On his next destination, Sane said, “I’m standing at a crossroad of diverse digital opportunities”.
‘The ZooZoos’ are back after a gap of almost two years with the new ‘Super ZooZoo’ commercial, which promises to be faster, smarter and better.
The Union Budget 2011 doesn’t have too many sops for the media and entertainment (M&E) industry. PricewaterhouseCoopers (PwC) has presented a snapshot of the Budget proposals that impact the M&E industry.
The FMCG sector is one where online participation, despite early enthusiasm, is still limited to brand advertising. However, marketing goes beyond just that, and Capital Foods shares their recipe for a strong online presence with exchange4media.
Pooja Balani joins Everest Brand Solutions as General Manager, Mumbai. Pooja’s advertising career spans Grey, Lowe Lintas, JWT, Contract, M&C Saatchi and now Everest.