Maxus India’s Delhi office has been awarded the media duties of PolicyBazaar.com. Mudra Communications is the creative agency on the business. The account is pegged in the vicinity of Rs 22-25 crore.
Havells India Ltd, a $1.2 billion enterprise and one of India’s leading industrial products players in the electrical segment, has started a promotional campaign (Product Lounge on Wheel) to showcase the full range of industrial products at the customer’s doorstep.
Vodafone Essar, in its endeavour to provide differentiated experience to its customers, has launched Vodafone Blue, a phone specifically designed to put the Facebook experience into the heart of the handset.
Tushar Goculdas has been elevated to the role of Brand Director for adidas as part of the new Joint Operating Model of adidas Group in India. Before this, he was Director - Sales & Marketing for adidas since October 2008.
Birla Tyres, a leading tyre manufacturer and a part of the BK Birla Group, has roped in Percept Activ to execute an innovative on-ground activation campaign ‘Zero Chinta’. The campaign, spread over 35 cities across India, kick-started in mid-August and will continue till the end of September.
In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...
Narendra Tripathi, who was appointed as Printer and Publisher for North operations of Mid Day in March this year, has put in his papers. Though Tripathi did not reveal where he is headed next, he did mention that he would be moving back to the broadcast industry.
With the festival season round the corner, the radio industry has geared up to bring the celebrations closer to the listeners. Starting with Ganesh Chaturthi, the FM radio channels are taking the content, contests and interactivity path to celebrate the festive spirit...
Backed by a rich career of 17 years in HR, Rajendra Mehta joined Zee Entertainment Enterprise Ltd as Executive Vice President Human Resources on September 1, 2011. He moves from Jindal ITF.
While, the Group of Ministers will discuss the nitty-gritties of the report titled ‘Paid News: How Corruption in Indian Media Undermine Democracy’, speculations rife that it might also mull over various other issues concerning the Indian media industry, including FDI limit across media sectors.
MPG India has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based Biosciences company with a focus on pharma and personal hygiene products.
From the 11 agencies that had gone after the Bharat Petroleum Corporation Ltd (BPCL) media business, nine were invited to present, and now four have made it to the shortlist. These include Lintas Media Group, Mudra Max, MEC and Maxus.
In light of the stake that Jyothy Labs has acquired in Henkel, the agency relations of brands of the two companies are set to see changes. In some of the first developments on this, Maxo has been moved from Rediffusion Bangalore to Mudra Mumbai. Exo would be handled by Mudra Mumbai too and Pril will now be handled by TBWA Mumbai.