Everest Brand Solutions has brought on board Arnab Banerjee as Head of Creative- Art for its Delhi office. Prior to joining Everest, Banerjee was creative consultant with August Communications. He shall be reporting to Rahul Jauhari, NCD, Everest Brand Solutions.
‘People will forget what you did, but people will never forget how you made them feel.’ In today’s fragmented media space, brands have to become the media themselves and make their consumer feel special, believes Nirmalya Sen, Managing Director, TBWA\India. He shares how brands can still appeal and be relevant to consumers in the “Attention Economy”, in this special article penned for exchange4media.
After a significant gap 9XM has embarked on a mass scale social campaign. This one concerns Safe Driving and has been launched in Mumbai. The music channel is using its popular animated characters Bade & Chote as well as multiple media platforms to ask people not to drink and drive and to not use their mobile phones while driving.
Percept Out Of Home has planned and executed an outdoor campaign for the newly-launched The Skyville residential project by ERA landmarks. Height is the central idea behind this campaign.
Veet has launched a new commercial to promote its two-year old product Veet Wax Strip with new EasyGrip tab to make the task of waxing easier and convenient for women. Euro RSCG has created the new commercial featuring brand ambassador Katrina Kaif, asking girls to pull up their confidence by making the strips a part of their daily beauty regime.
Perfetti Van Melle India (PVMI) has taken to the outdoor space for its latest promotion. The confectionery major has converted the advertising medium of the age old helium balloon into an attention grabbing outdoor campaign for its brand Big Babol.
Euro RSCG India has appointed Ravi Raghavendra as ECD, to head the creative team at its Gurgaon office. He will be reporting to Satbir Singh, Managing Partner and CCO, Euro RSCG India. Raghavendra moves from Contract Advertising.
Following a multi-agency pitch, Tourism Australia has parked its Rs 13-15 crore media business with OMD India.
Running a 360 – degree campaign, CEAT is busy engaging with the consumers – from digital to on-ground activation. They plan to take forward the ‘idiot’ idea that empowers a person to come out and speak openly about the problems they come face-to-face in life, on road.
Navbharat Times, the Hindi daily from the Times Group, runs a campaign around admissions called ‘Chalo Campus’ every year. This year, the daily took the campaign social by creating a platform for students to participate on Facebook.
Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.
BIG Digital is all set to offer BIG FM live to Airtel subscribers on-the-move in whichever region of the country they are located. In Phase I, it will go live in its four prime markets – Chennai, Hyderabad, Bangalore and Mumbai – with Spice Digital as the technology partner. The activity commenced on September 1, 2011.
In an age of increasing media fragmentation and on-demand viewership, Global offers offbeat media solutions to reach an audience. By its exclusive nature, these solutions cannot be turned off or turned out… no matter where the consumers run, there it is, forcing the target audience to co-exist with the medium… The adoption of digital technology is driving growth of the outdoor segment. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums.