Mid-Day, in association with Sony Pictures, has launched ‘Premiere Nites’, a consumer-connect initiative in Mumbai city. Through a contest, which was run on multiple platforms like online, social media, on-ground and radio, Mid-Day is inviting people for the private premier of freshest releases in the world of cinema.
Haven’t sent in your entries for the Indian Digital Media Awards (IDMA) 2011 yet? Now you have time till April 25, 2011. Giving in to heavy demand from the industry, the last date for receiving entries for IDMA 2011 has been extended.
Pat Burns, Creative Head at BMB Madison, writes exclusively for exchange4media on his observations and takeaways at GoaFest 2011...
MCCS has made some top level changes. Neeraj Sanan has been promoted as Executive Vice President – Marketing and Distribution, while Avinash Pandey is Executive Vice President – Sales. The changes are with immediate effect.
Amid the festive spirit at GoaFest, Dheeraj Sinha, Regional Planning Director, Bates141, is hoping there emanates a direction and an inspiration for the next year even as the industry celebrates the previous year’s work.
Tourism Queensland and SapientNitro have announced the launch of Tourism Queensland’s latest global marketing campaign, Million Dollar Memo. The campaign pits businesses head to head to compete for the ultimate reward: an AUD $1 million custom travel package to Queensland, Australia.
Online Recharge Services Limited which operates web based recharge platform RechargeItNow.com announced today the appointment of Rajneesh Chopra as Chief Sales & Marketing Officer to provide leadership for its fast growing e-commerce operations in India.
Property listings portal MagicBricks announced today the launch of their WAP portal, Magicbricks Mobile. The company claims that the portal has been optimised to load faster than any other mobile site in the same category, and can be accessed from a variety of devices and not just smartphones.
Red Digital creates the official social game of the movie ‘Thank You’, to be released on the movie's Facebook page. The movie is about unfaithful husbands being tailed by a private detective, and the game designed by Red Digital sticks to this theme – it makes the users acts as detectives, who will have to click photographs at the right time to catch the flirtatious husbands and with every 5 correct photographs the user moves to the next level of the game.
Star TV announced today that they have commissioned global digital content services group Prime Focus Technology (a part of the Prime Focus Group) to deploy the world’s first integrated, multi-platform content operations infrastructure specifically for broadcasters, to manage their end-to-end digital workflows. This will allow Star TV to drive operational efficiencies within its organization, take more creative control of its content and leverage the opportunity to monetise new multi-platform delivery models.
Rajesh Kamat is taking charge as CEO of CA Media, India, from July 2011. He will lead CA Media in establishing a diversified Indian media and entertainment company. Kamat will report to Paul Aiello, CEO of CA Media.
To firm up its presence in the digital domain, Star News launched Hindi and English versions of its news websites on April 7, 2011. Both the websites have different editorial teams headed by Abhijit Das, Editor, New Media Initiatives. Ram Krishna Laxman is the Head of Marketing for Digital Initiatives.
Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…
Getting on to social is a must today, but not everyone knows how to use it well. exchange4media talks to industry experts to find out where brands go wrong on Facebook today.
Deliberating on the future of advertising in light of accelerating growth, Indian ad industry honchos highlight the key challenges and opportunities ahead…
Talent engagement, ways for agencies to increase remuneration, fragmented business models of today and differentiation were some issues discussed by Nagesh Alai, Sanjay Behl, Farokh Balsara and Arun Tadanki at the GoaFest 2011 Ad Conclave.
Srinivasan Swamy, Rajiv Dube and Mayank Pareek deliberate on whether the advertising agencies are ready for the new decade…
2011 is going to be a year where Equus is going to demonstrate to the world all its inadequacies and how it plans to sort out those. The problem with most advertising agencies is that they don’t know what they are bad at, but I am acutely aware of what we are bad at and I am not bothered about what we are good at. These ‘bad’ aspects are going to be fixed in 2011