Aaramshop, a hybrid retailing portal, has introduced the use of QR codes to help the FMCG brands to engage with consumers on the mobile platform.
Digital marketing solutions provider Netcore Solutions has introduced the concept of 90 days of Mobile Linkage to reduce mobile spam.
Vishnu Mohan, CEO, Havas APAC, presented some alarming facts regarding consumer behaviour and the various ways through which a brand could cope up with them, at the exchange4media Conclave, held in Mumbai on July 15, 2011. Jagran Group was the presenting partner of e4m Conclave.
An agency which has individuality and can create uniqueness will survive in the future. That was one of the key messages delivered by Dominic Proctor, Global CEO, Mindshare Worldwide, at the e4m Conclave, held in Mumbai on July 15, 2011. Jagran Group was the presenting partner of e4m Conclave.
One the back of what it perceives to be a strong performance buoyed by its news content, India TV has hiked its ad rates by 18-20 per cent effective July 2011.
Improving your Social (media) Life can bring rich dividends – that was the key message delivered by Mike Cooper, Global CEO, PHD Worldwide at the exchange4media Conclave, held in Mumbai on July 15, 2011. Jagran Group was the presenting partner of e4m Conclave.
Nitin Paranjpe, CEO and MD, Hindustan Unilever Ltd, opened the exchange4media Conclave in Mumbai on July 15 with his Keynote Address. Paranjpe held the august gathering in rapt attention as he spoke about ‘Changing Consumers, Changing Business… The New Face of Marketing’. Jagran Group is presenting partner of exchange4media Conclave.
Microsoft India’s Sanjay Trehan stresses on the need for a unified digital industry body to have a proper web measurement system in place. “As practitioners of this media, it is for us to define the rules of this game,” he writes...
Following a multi-agency pitch, Elitecore has appointed Ignite Mudra to handle the creative services for a new Cyberoam product that it intends to launch in the home and SOHO segment. The account size is estimated to be around Rs 8-10 crore.
Zee Business hosted the first of its series of seminars under its investors education initiative called ‘Investor Ki Kahani Usi Ki Zubani’. The seminar, held on July 2, 2011, at the BSE in Mumbai, saw a turnout of over 600 investors attending the session.
Milind Palav has joined Onads Communications as Senior Creative Director. He moves from McCann Erickson.
Chief Marketing Officers (CMOs) from South and East Asia are meeting in Singapore on July 21, 2011 for a series of peer-level strategic dialogues, organised by the Chief Marketing Officer (CMO) Council. Major agenda items include marketing transformation, talent sourcing, cross-border data integration and the rapidly evolving micro-enterprise market in the region.