Despite the furor and jubilation that followed the history making final match of the ICC World Cup 2011, media agency heads are of the opinion that ratings for the final match may be similar to that of the India-Pakistan match, but not higher…
The IRS has been one of the most successful products in the country. But, like all products and brands there is a point when one requires a re-thinking for the future and for the IRS that point has come, says Premjeet Sodhi, President - The Collaborative, Lintas Media Group.
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
MPG India, the flagship brand of Havas Media, has announced the appointment of Kunal Jamuar as Head of West India and Executive Director for Mumbai office.
In a major revamp in its sales team, India TV has promoted Amit Kumar as Group Business Head. Gautam Sharma will be the new Head of National Sales.
Mobile ad impressions in India have grown by 1.5 billion impressions, or 27 per cent, between October 2010 and January 2011, according to mobile ad network InMobi.
Delhi High Court has sanctioned the scheme of arrangement for amalgamation of CyberMedia India Online Ltd, Cyber Media Digital Ltd, Cyber Media Events Ltd, and Cyber Holding Ltd with CyberMedia (India) Ltd.
Jayant Kochar has merged his strategic consulting practice with the Images Group, and has taken on the position of Group Director & CEO of Images.
With the brand promise of ‘Karein wohi jo ho aapke liye sahi’, Tata Capital has been differentiating itself. Veetika Deoras, Deputy VP, Brand Marketing and Corp Comm, Tata Capital, talks about the brand’s development and using customer centricity to one’s advantage…
Emerging markets typically tend to leapfrog either technology or even best practices. At some level, one can say the same for PR in India. We are seeing the development and use of a comparable range of methodologies and tools in this market…From web 2.0-style news tracking tools to applications for social media tonality or sentiment and CRM tools…there is an increasing adoption within the PR practice community. That is an encouraging sign.