LinkedIn has launched LinkedIn Marketing Solutions, which will enable advertisers to target their ads to LinkedIn users based on their profile information.
TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.
TripAdvisor has announced that its iPad app is the most downloaded travel app in India and in 50 other countries around the world.
Hitesh Oberoi, CEO, InfoEdge, which owns Naukri.com, 99acres.com, Jeevansathi.com, on what he hopes for in the Union Budget 2011.
Stage is set for the OOH 2011 Conference on Outdoor Advertising & Digital Signage in Delhi on February 25.
Reliance Communications has tied up with Nokia’s Ovi store to support operator billing on app downloads, a move that could lead to a surge in app downloads on Nokia phones.
Parle-sponsored online quiz ‘Bollywood ka Baap’, which is hosted by Hungama.com’s Bollywood Hungama platform, has seen over 2 lakh gameplays in three weeks.
Small ventures often find it hard to raise venture capital, but by raising funds through crowdsourcing websites, innovative ideas can gain traction.
The ICC Cricket World Cup 2011 has begun, but whether it is media owners’ alternate plans or advertisers’ big campaigns, IPL is an awaited property once again, or so says Rohit Gupta, President, Multi Screen Media.
Cadbury India Limited in Association with The Times of India has unveiled an innovative campaign for its leading malt based food brand - Bournvita. ‘Tayyari Jeet ki’ is the core theme for this campaign. Preparation is very important for achieving major goals in life. Preparing early gives a head start and this message forms the crux of this campaign.
‘Green Life’, touted as India’s first mainstream green lifestyle magazine, hit newsstands in Mumbai on February 19, 2011.
RK SWAMY Media Group has appointed Tejal Shastri as Senior Media Director for Media Direction.
The Muthoot Group has come on board as the main team sponsor of the Delhi Daredevils for the fourth edition of the Indian Premier League (IPL).
NDTV Profit and ET Now are all set with a series of special programmes and discussions to cover the Union Budget 2011 from all aspects.
Lenovo has announced that its tablet-laptop hybrid, the U1 Ideapad and LePad, will be available for sale in India later this year.
DTH player, Sun Direct and Disney has joined in the race for the best offers this World Cup.
Percept companies in Bangalore have got a new address, thus allowing various divisions of the agency to function under one roof.
With Dhunji Wadia at the helm as President and Rahul Jauhari joining as National Creative Director, Everest Brand Solutions is all set for 2011.
From FMCG to retail, Kreate Advertising has picked up a variety of deals and consolidated size for all these accounts is estimated at around Rs 10 crore.
LeadFormix, a cloud based Marketing Automation 2.0 platform for enterprises, has come up with solution that can help the advertising agencies and the marketers in lead generation.
Following its expansion plans in India, Fox International plans to have an additional creative partner on board. Taproot India, the current agency, continues to be on board for the network in the Asian market.
Marketing, media and advertising industry biggies will deliberate on the findings of Pitch Madison Media Advertising Outlook 2011 in Delhi on February 25.