It’s been Cannes Lion 2011 all the way throughout the week, and what better topic for a Reporter’s Diary than the most celebrated advertising festival, writes Tasneem Limbdiwala.
Close on the heels of appointing Saatchi & Saatchi as its creative AOR, OLX<br /> India has now brought on board ZenithOptimedia as its media partner. The<br /> business is valued in the range of Rs 10-12 crore.<br />
None of the 11 entries from India has managed to find a place in the Titanium and Integrated Lions shortlist announced at the Cannes Lions International Festival of Creativity on June 24, 2011.
Ogilvy & Mather’s work titled ‘Train’, created for Ministry of Railways, has made it to the shortlist of Film Craft Lions. This is the only entry shortlisted from India out of the total of 33 entries submitted under this category.
Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. campaign.
Looking back, the week belonged to Cannes Lions, and India has reasons to cheer, surpassing last year’s metals tally. With a few more category winners to be announced, the metals hope remains alive. Meanwhile, Quadrant’s Rajan Narayan shares his agency’s growth plans…
Print advertising during monsoon period witnessed 5 per cent growth in June-September 2010 than the same period in 2009. Education Institute category was the most advertised in Education Sector with 77 per cent print ad pie.
“My personal targets for the year are that every brand under Quadrant’s stewardship to have move a notch higher at the end of the year and to create a brand path for at least four new entrepreneurial brands,” says Rajan Narayan, President & CEO, Quadrant Communications.