Microsoft launches ‘7 stars challenge’, a social media campaign on Facebook to help promote Windows 7 using a game mechanic, with high scores friends can challenge and hopes to promote awareness of new features of the operating system.
Smith and Jones has launche ‘Dance ka Tadka’, a video series teaching dance moves on YouTube, following up on a similar initiative for Cricket launched during the ICC World Cup.
comScore data shows that TimesJobs.com is the most visited jobs portal in India, with a 31 per cent growth in total unique visitors.
Recently launched recruitment website Headhonchos.com has appointed Arms Crestra as their creative agency. The website aims to build brand awareness through a print campaign and display advertising on business websites.
Dr Prafulla Agnihotri, Director, IIM Tiruchirappalli, & Co-author of the book ‘Principles of Marketing: A South Asian Perspective’ with Philip Kotler, provides solutions to readers’ marketing-related queries. Readers and marketers can reach out to Dr Agnihotri through Pitch and address their queries to him at pitchqna@pitchonnet.com.
Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.
ZenithOptimedia India announced the appointment of Roopam Garg as Chief Operating Officer, India.
JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…
Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right from its inception and the channels’ counter-strategies...
Headquartered in Vidarbha, Chauthi Dunia hit the newsstands in Maharashtra with 11,000 copies. The next destination of the newspaper is likely to be Rajasthan.
The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute products.
The Central Organisation for Railway Electrification (CORE), Allahabad has invited advertising agencies for a one-year empanelment.
Mobile Internet based advertising is growing by over 40 per cent, according to study by BuzzCity, and that the growth is being driven by rural users now.
Eventsource recently concluded a Rural Connect Program for Idea across 60 villages in various districts of Karnataka to help the brand connect with the rural market. The activity reached out to over 1,000 people every day.
TAM Sports data for the first 15 matches of the IPL4 has ranked the Mumbai India versus Kochi Tuskers Kerala match, played on Friday, April 15, at 6.74 TVR.
Seiichiro Hayata, Acting Chairman, Dentsu India Group, speaks to exchange4media on the changes at the organisation and the plans ahead.