Hectic preparations are on for the first ever exchange4media Out-of-Home Advertising Awards as the last date for receiving entries approaches on February 7, 2011.
The countdown to ‘Zor Ka Jhatka’s premiere on Imagine TV has started and the channel is exploring innovative marketing avenues to ensure that everybody sits up and takes notice…
After enthralling Indian audiences for 70 years, BBC Hindi will no longer be on air from April 1, 2011 due to cost cutting.
Leading global and Indian thought leaders are converging for the e4m Youth Marketing Summit, which gets underway at The Oberoi in Delhi on January 28, 2011.
Shalini Rawla, Managing Consultant, The Key, writes on various on-ground issues that research in India faces.
Anurag Batra, Chairman and Editor-in-Chief, exchange4media Group, writes on how to nurture one’s workforce. This is the unabridged version of ‘Media Mantras’ that first appeared on ‘impact’ issue dated January 24, 2011.
Ignitee Digital Solutions has an annual agreement with Warner Bros India to manage activities on social media platforms, including Facebook, Twitter and YouTube.
DNA and Scarecrow Communications have partnered to infuse a dose of positivity with the latest initiative, which will see spends of close to Rs 10-15 crore in the first phase itself.
The digital retail space is due for a boom. As the big brands start to pay attention to the online space, this might just be the boost that organised retail in India needs.
Established brands are key to exploring growth in the digital retail space, but while they have some advantages over start-ups, they face their own unique problems as well.
HT Media Ltd’s Fever 104 FM has seen a strong growth in the third quarter ended December 31, 2010, as its revenue increased by 66.75 per cent.
Network18 has reported consolidated net profit of Rs 82.77 crore in Q3 FY11, as against a net loss of Rs 54.51 crore for the same period last fiscal.
Kashish News, a new 24-hour Hindi news channel has been launched for Bihar and Jharkhand. Also on the anvil is a national channel on real estate industry.
LinkedIn data on promotions shows that people are far more likely to get that increment in January world over, but in India it’s usually April.
BharatMatrimony has launched a new app for Facebook, which allows users to play matchmaker for their friends as well. CEO M Janakiraman shares with e4m how the company has been innovating online in the last two years…
Keeping in mind India’s diverse culture and following the policy of ‘Consumer want to be spoken to in their own language’, Ogilvy Dakshin has been helping brands connect better with consumers in South India.
The ad-frat has welcomed the addition of the ‘Creative Effectiveness Awards’ category at the 2011 Cannes Lions and said it validates creativity. Jean-Marie Dru, Chairman, TBWA Worldwide, will chair the jury at the 2011 Cannes Lions Festival.