Advertising in India has been peppered with international ads adapted to the Indian context. While concepts like ‘Dirt is good’ (‘Daag Achche hain’) have worked, there are others that fell flat. e4m finds out what India’s creative brains think about such campaign, what works and does not work...
On May 31, 2011 – World No Tobacco Day, a blue ribbon was given along with every issue of Mid Day newspaper to participate and encourage others to quit smoking.
Leading ad network Komli Media has acquired Aktiv Digital, one of the largest networks operating in South East Asia.
Global watch giant Timex has announced its association with three Gold Label marathons as the timing partner and official watch for all races in India.
Tata DOCOMO, the GSM brand of Tata Teleservices Limited, India’s fastest-growing dual-technology telecom service provider, today announced the launch of a revolutionary internet access device—3G Wi-Fi Hub.
eBay India, India’s leading eCommerce marketplace and Colors, announces the charity auction of the autographed jacket as well as a skull finger ring sported by host Akshay Kumar in the Khatron Ke Khiladi Torchaar.
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Kalaignar TV group has responded to reports that had appeared in media that it had got licence for new channels ‘fearing that MIB can cancel Kalaignar TV’s licence’. In an official note, the group clarified that “there is no proposal nor necessity to change the title of any of the existing channels”.
Whether it was cricket fatigue or change in format, but the Indian Premier League’s Season 4 has been affected. While the tournament recorded a high reach number, it has also seen the lowest ever average rating point.
Celebrating 10 years of being in the business of promoting adventure travel and exploration, OutThere Adventurers has announced the launch of the OTA Survival School.
Nearly three months’ back, Marie Claire had increased its cover price to Rs 100. Now, the magazine is ready to step forward in a new, international avatar...