With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.
“The whole point of this new environment is that reputation cannot be controlled in any way. But that said, we can have huge influence by ensuring that all ‘touch points’ with their many different publics drive engagement, dialogue and understanding,” says Tim Sutton, Chairman, Weber Shandwick – Asia Pacific.
Looking back, it was a week when Dhoni and his boys brought the Cup home and the loudest to cheer are the advertisers who put their monies. It was also a week of top level rejigs at BCCL, HT and India TV. Meanwhile, Mala Sekhri shares what Cosmopolitan’s attitude is all about…
Getting back to work and living and breathing cricket, Deepika Bharadwaj talks about changing the game...
Day 2 marked some interesting and diverse sessions that saw on LiquidThread’s Brian J Terkelsen speak on ‘Marketing Future’, Charlie Crowe shared what Festival of Media was all about, while Neeraj Nayar highlighted some latest trends in advertising.
Display ads are set to witness tremendous growth, says Rajan Anandan, Managing Director, Google India, as he lists the factors fueling this growth and where Google fits in.
Writing exclusively for e4m, Pat Burns, Creative Head at BMB Madison, calls for the ad industry to be less formulaic and more spontaneous and creative while communicating within the industry.
Print advertising of mortgage loan registered a massive growth of 76 per cent in 2010 as compared to 2009. Malayalam and Tamil language publications collectively notched 37 per cent share of the print advertising.
“Those generic sorts of magazines are gone now. You might get away by putting all the subjects in one magazine, but those days are finished. Those magazines will be over soon. Women now look at specific content to satisfy the information need,” remarks Mala Sekhri, COO - Lifestyle Division, India Today Group.
Led by Chairperson Shashi Sinha, the Awards Governing Council (AGC) has done all possible so far to ensure a clean award.
Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.