Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Concept, Crayons, PerceptH and Span have been assigned the mandate for National e-Governance Programme. The combined account size is pegged at Rs 100 crore.
Grey’s Delhi branch has been assigned the creative mandate for Fujifilm following a multi agency pitch. Agency officials have confirmed the win to e4m.
Momentum is building up for the Indian Digital Media Awards (IDMA) 2011 with the distinguished Jury in place. Mahendra Swarup and Shashi Sinha are co-chairing the Jury. Last date for receiving entries is April 25, 2011.
Turner International has promoted Monica Tata to VP and GM- Entertainment Networks, South Asia and Siddharth Jain to VP and GM – Distribution & Business Operations, South Asia. In another development, the company has also appointed Dhawal Katkar as Director, Marketing & PR South Asia.
Taproot India’s ‘Aman ki Asha’ campaign for The Times of India has been selected to be part of a major exhibition by Centre Pompidou, Paris, on India. A few months back, the campaign had also found special mention by the British House of Commons.
Big LIVE has conceptualised and will execute ‘India’s Sexiest Bachelor’ , a unique intellectual property that will be promoted across various media platforms by the Reliance Group in a bid to find India’s hottest Single Man.
FOX History & Entertainment is aggressively promoting its series ‘History Rocks’. Debarpita Banerjee, VP, Marketing, Fox International Channels, explains how ground activities help one create the right buzz for one’s brand.
When Viacom18 announced Raj Nayak as CEO of Colors, it got one thinking...is media and advertising banking on ‘experience’ again…
Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though the marketing budget is around 2 per cent of its turnover, the brand is bullish on expansion.
Video ads on the Internet are now the norm, coming in a variety of formats, but there are some pitfalls to avoid, which marketers need to be aware of. Here we list the three most common ones…