Latest data from Vizisense shows that ICICI has taken the lead from HDFC Bank as the most visited banking portal from India.
Mumbai, IndiaWhat if your entire world was to fit into one room? What if that room gets crunched everyday to become smaller, and smaller…And smaller still? Welcome to ‘Docomo presents MTV CRUNCH, live on in.com’ – India’s 1st Multiscreen reality show. The show launched on 18th April 2011 across three screens, Mobile, Online and Television is one of the most innovative game show formats to be launched in recent days.
With new players like the Bhaskar Group set to enter the Marathi dailies market, some keen battle is expected in the coming months. A look at what is generating media players’ interest in the market…
Sony Pictures and Jameson’s Whiskey have launched a social engagement campaign for the movie ‘The Social Network’.
exchange4media is back with the third edition of the immensely popular initiative – ‘MQ – What is your Media Quotient?’. Christened Star News MQ 2011, industry’s top names have got involved in the initiative as quiz masters this year. Are you ready to test your mettle?
For Yahoo! Cricket, the 44 day ICC World Cup which ended recently was a huge event seeing 9.3 million unique visitors between February 2011 and March 2011. The total time spent on the website witnessed an increase of 309 per cent on a Year on Year basis, and the Page Views also grew by 238 per cent. According to Yahoo!, 72 per cent of the audience who visited the website was in the age group 15 - 34 years. Also according to the comScore data, the female audience saw an increase by 221 per cent.
After a successful association with reputed events like Common wealth Games & Hockey World cup, FastTrax Food Pvt. Ltd. ties up with Delhi Dare Devil team for IPL season 4. Fast Trax is Official Food and Restaurant Partner.
I love you Rasna! The one punch-line an entire generation grew up with makes you recall the inimitable refreshing feeling in summers. Over a period of twenty five years, Rasna has proved to be one of the most desired summer drinks for children. However, the fast moving metropolitan life probably demands for more. Recognizing the need, Rasna has now come up with a novel stick pack of its existing product ‘Fruitplus’. Saina Nehwal, India's number one shuttler unveiled the new packaging in the capital today.
Tanishq and Lowe Lintas have fashioned a new and unique campaign on diamonds featuring Amitabh Bachchan and Jaya Bachchan.
The shortlisted agencies for AME Award 2011 have been declared. This year, O&M leads with the maximum number of shortlists from India. BBDO’s W.A.L.S. (Women Against Lazy Stubble) campaign has scored big once again.
With entries for the Indian Digital Media Awards (IDMA) 2011 now closed, the jury members weigh in to exchange4media about their thoughts on the importance and impact of the digital media industry and on such awards.
National television, radio channels and main line commercial channels are allotting time for social awareness campaigns. What is the story behind this? Here is what the experts think.