UTV and telecom operator and TV services provider Etisalat have jointly announced the launch of UTV Bindass and UTV Movies channels for Etisalat’s eLife/e-vision customers.
TAM Sports data shows that while the inaugural match has scored a high of 7.77 in 6 metros, average ratings of the first three matches are similar to the last two seasons. Once again digital households show higher viewership than all households.
MediaCom has appointed Niti Kumar as National Director – New Business and Insights. She will be based in Delhi.
UTV Bindass and Synovate jointly presented a study recently that was aimed at understanding the Indian youth, their relationship with brands and social media activities. Ravi Dixit, VP-Research & Strategic planning, UTV Broadcast, shares more on this study…
Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’
Audience viewing habits have dramatically changed. Whilst viewing content on multiple screens is growing, the use of social media to complement the viewing experience is adding new dimensions to the concept of co-viewing.
With new advancements in technology and multiple delivery platforms, consumers today are finding increasing choices in ways they can enjoy content, wherever and whenever they want. The way ahead for media companies is to adapt or die.
TAM Sports data for Indian Premier League (IPL), season 4, shows that the inaugural match between Chennai Super Kings and Kolkata Knight Riders has rated 7.14 in the all India market for CS4+. While this number is higher than the previous inaugural matches, the second and third match numbers for IPL4 are more modest at 2.39 (DC vs. RR) and 4.95 (KTK vs. RCB).
“On ground activations give a ripple effect to our on-air campaigns,” says Anuradha Agarwal, Vice President – Brand Marketing, Vodafone, in this exclusive conversation with exchange4media.
Following a multi-agency pitch, Quadrant has bagged the creative duties of Paranjape Schemes (Construction) Ltd.
MPG India, the flagship brand of Havas Media, has won the media planning and buying business of Clarks Future Footwear Ltd after a competitive pitch process.
CavinKare India is in the process of finalising a creative partner for its new fashion hair colour brand. Sources say the account is likely to land with Contract India.