Date-wise News

Jignesh N Sharma, Co-Founder, Hype Integracomm

Article Image

"After spending around a decade with specialised OOH agencies and later getting into the media owners’ shoe, was at times difficult and easy because I knew what the brand managers/media planners and buyers expect from OOH media owners... I went through the process of understanding the business from present media owners who apparently knew me through various business deals executed in my agency days. There were series of discussions and a final consensus after which I threw my hat in the ring."

e4m Desk May 31, 2011 12:00 AM