The Lifetime Achievement Awards were conferred on Sunayna Malik, MD, India & Senior Vice President, APAC, Archetype, and Roma Balwani, Director – Communications & Brand, Group Vedanta.
The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach
Parigi is the co-founder of Radio Mirchi & Times OOH Media, and Sharma is an industry veteran with over 40 years of experience in companies like Unilever & Nestle
The mandate requires the agency to take care of brand communication, creative collaterals, digital presence, online reputation management, among other things
Guest Column: Prasun Sikdar, ManipalCigna Health Insurance Company Limited, writes about the company's 'MASK ZAROORI HAI' campaign aimed at minimising the spread of COVID-19
The Alt Balaji CEO & Group COO of Balaji Telefilms spoke to exchange4media about the rise in subscription during lockdown, financial performance of the platform and its expansion plans
Guest Author: Fernandes, Vice President – Distribution, BBC Studios, shares how shows for kids create an impressionable educational awakening and give children that ‘moment of lift’
The Print Media Advertisement Policy 2020 states that ad distribution that was earlier in rupee terms will now be in terms of space, which has been now increased from 50% to 80% for vernacular dailies
In today's edition of e4m Creative Zone, Pooja Jauhari, CEO, The Glitch, talks about new ways of working that have cropped up post COVID, campaign created for Netflix amidst lockdown and more
Karan Taurani, VP – Research Analyst (Media), Elara Securities (India) Private Limited, says SMEs will play a key role in bringing incremental growth in digital advertising